# Spectral Auto Plug-in electric vehicles are updated with greater range. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 4, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spectral-auto ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Spectral Auto trend? **Spectral Auto:** Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 3, 2015 to Jun 24, 2016 - Published: Mar 4, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Spectral Auto trend ### Improved EV Range Auto manufacturers are offering wider range of mileage in electric cars, driving new benchmark for eco vehicles and enabling eco-conscious affluent consumers to prioritize both sustainability and performance. ### Innovative Audio Technology Automotive brands are exploring sound as a tool to innovate the driving experience, by using soundscapes for opening and closing the doors, accelerating and decelerating and warning pedestrians about the car's proximity. ### Cutting-edge Electric Tech Next-generation electric cars are fusing cutting-edge designs with new technological elements, seamlessly melding high-performance electric motors and lithium-ion battery packs to pave the way in the emerging electric car industry. ## What the Spectral Auto trend means for industry ### For Luxury Car Manufacturing Manufacturers are branching out into hybrids and offering wider range in mileage to compete with advanced electric supercar capabilities. ### For Automotive Customization and Sound Technology Automotive customization companies are developing soundscapes and customized audio experiences to create auditory brand recognition and offer an unparalleled driving experience. ### For Electric Vehicle Market The electric vehicle market is changing the definition of what a supercar can be, with new high-performance electric supercars paving the way for new standards of performance. ## Workshop question What's a shortcoming of an eco-friendly product in your category? How could your brand bridge the gap between sustainability and performance? ## Trend signals for Spectral Auto Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 8%. - Popularity: 45% - Activity: 52% - Freshness: 8% ## Examples of the Spectral Auto trend 4 featured examples from Mar 3, 2015 to Jun 24, 2016. - [Avant-Garde Electric Cars](https://www.trendhunter.com/trends/ds-automobiles): This DS Automobiles Creation Features Cutting-Edge Vehicular Tecchnology (Category: Autos) Implication: The advancements in electric vehicle technology showcased by the DS E-Tense create opportunities for innovation in the electric vehicle industry. - [Opulent British Coupes](https://www.trendhunter.com/trends/exp-10-speed-6): The Bentley EXP 10 Speed 6 is Fast, Furious and Luxurious (Category: Autos) Implication: Luxury automakers can explore the development of high-performance electric vehicles to cater to the growing demand for sustainable luxury transportation. - [Revolutionary Electric Supercars](https://www.trendhunter.com/trends/electric-supercar): This Electric Car's Horsepower and Torque Figures Are Spectacular (Category: Autos) Implication: The automotive industry is experiencing disruption as electric vehicle technology advances and electric supercars challenge traditional gasoline-powered vehicles. - [Aural Concept Cars](https://www.trendhunter.com/trends/peugeot-fractal): The Peugeot Fractal Uses Sound to Enhance Driver Experience (Category: Autos) Implication: Automotive companies can innovate by incorporating advanced sound technologies to differentiate their products from competitors. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)