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# Spectacle Capture
Facially worn cameras satisfy demand for autonomous recording and adaptability.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/spectacle-capture

## Key Figures

- Trend score: 4.8/10
- Evidence articles: 5

## What is the Spectacle Capture trend?

**Spectacle Capture:** As consumers continue to document every aspect of daily life, a number of brands are taking the direct approach of marketing devices as a means of voyeuristic memory replacement that captures exactly as it's seen. Copying devices like Google Glass, facially worn recording devices satiate demand for 'always on' technology among tech-reliant consumers and compare modern solutions to simple items like prescription glasses for enhanced adaptability.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Apr 17 to Dec 18, 2013
- Published: Feb 4, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Spectacle Capture trend

### Facially worn recording devices

Brands are satisfying the demand for 'always on' technology among tech-reliant consumers with devices like Google Glass and facially worn recording devices.

### Integrating technology with glasses

The collaboration between Google Glass and Warby Parker and new products like Recon Jet sunglasses indicate that integrating technology with glasses is a growing trend.

### Brainwave-controlled cameras

The Neurocam prototype demonstrates the potential for controlling cameras with brain activity, a trend for the future of wearable technology.

## What the Spectacle Capture trend means for industry

### For Wearable technology

The trend of wearable technology is evolving, particularly with facially worn recording devices and brainwave-controlled cameras, opening up opportunities for new tech products.

### For Fashion technology

The merging of technology with fashion accessories, such as the collaboration between Google Glass and Warby Parker, is an emerging industry.

### For Outdoor adventure & sports technology

The incorporation of cameras into sports gear and accessories, like the Mita Mamma glasses and Recon Jet sunglasses, is a growing industry with opportunities for further tech innovation.

## Trend signals for Spectacle Capture

Trend score 4.8 out of 10, from popularity 73%, activity 62%, freshness 8%.

- Popularity: 73%
- Activity: 62%
- Freshness: 8%

## Examples of the Spectacle Capture trend

5 featured examples from Apr 17 to Dec 18, 2013.

- [Stylish Tech-Integrated Specs](https://www.trendhunter.com/trends/google-glass-and-warby-parker): 'Sourcebits' Imagines the Google Glass and Warby Parker Partnership (Category: Tech)
  Implication: Opportunity for eyewear companies to partner with tech companies and create stylish smart glasses.
- [Wearable Tech Glasses](https://www.trendhunter.com/trends/lumus-dk40): The Lumus DK-40 Will be Google Glasses’ Biggest Competitor in 2014 (Category: Tech)
  Implication: Innovative startups can venture into the technology wearable space, introducing gadgets such as wearable tech glasses and competing with major players, including Google.
- [Intelligent Face Display Glasses](https://www.trendhunter.com/trends/recon-jet-sunglasses): These Recon Jet Sunglasses Will Change Everyday Life (Category: Tech)
  Implication: The advancements in face display products like the Recon Jet sunglasses present opportunities for disruptive innovation in the technology industry.
- [Camera-Incorporated Spectacles](https://www.trendhunter.com/trends/mita-mamma-glasses): The Mita Mamma Glasses Record Your Surroundings in High Definition (Category: Tech)
  Implication: Potential for consumer electronics manufacturers to incorporate camera technology into various devices.
- [Brainwave-Controlled Cameras](https://www.trendhunter.com/trends/neurocam): Neurocam is a Hands Free Camera that Uses Brain Activity (Category: Tech)
  Implication: Innovation in technology can drive further advancements within the wearable camera space.

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All articles: [Tech](https://www.trendhunter.com/tech)
