# Specified Streaming Online video streaming platforms for specific interests pop-up. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 29, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specified-streaming ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Specified Streaming trend? **Specified Streaming:** The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. ## The consumer insight behind the Specified Streaming trend Over the last few years, personalization has come to have a much bigger influence on consumers' purchasing decisions, evolving to the point where consumers expect personalization from nearly every product or service they purchase. This is motivated not only by a need to feel that they're getting good value from their purchase, but also as a way to feel that the products and services in their lives align with their specific interests. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 27 to Nov 26, 2018 - Published: Nov 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Specified Streaming trend ### Personalized Streaming Brands are creating streaming platforms that are highly specific and curated in the interests they target. ### Consolidation of Pop-Culture Pop culture brands are consolidating technology and marketing successes into streaming platforms. ### Curation of Culturally Important Films The Criterion Channel focuses on culturally significant films and provides a carefully curated selection of international classics, iconic Hollywood films and obscure hard-to-find discoveries. ## What the Specified Streaming trend means for industry ### For Media Media services can curate interests and tap into cultural demands for personalized curation of content. ### For Entertainment Streaming technology offers new ways to consume entertainment, from 24-hour dedicated entertainment news to new platforms for gaming enthusiasts. ### For Fashion and Lifestyle Streaming platforms offer new opportunities to fuse lifestyle with culture and trends by providing engaging, highly personal streaming content. ## Workshop question How could your brand create an ultra-curated or personalized offering? ## Trend signals for Specified Streaming Trend score 2.3 out of 10, from popularity 43%, activity 19%, freshness 8%. - Popularity: 43% - Activity: 19% - Freshness: 8% ## Examples of the Specified Streaming trend 4 featured examples from Aug 27 to Nov 26, 2018. - [Social Media Sports Streaming](https://www.trendhunter.com/trends/friday-night-stripes): "Friday Night Stripes" Will Bring High School Sports to Twitter (Category: Lifestyle) Implication: Sports apparel companies could leverage social media platforms to stream niche sports events and allow greater participation and engagement from audiences. - [Gamer-Focused Streaming Platforms](https://www.trendhunter.com/trends/gamerfocusedstreamingplatform): This Platform Offers a Home For 'Subway Surfers' Enthusiasts (Category: Tech) Implication: Opportunity for gaming companies to leverage streaming platforms to increase brand engagement and longevity. - [Entertainment-Focused Streaming Services](https://www.trendhunter.com/trends/et-live): ET Live Brings 24 Hours of Entertainment News (Category: Business) Implication: Opportunity for the entertainment news industry to leverage digital streaming platforms and expand their reach beyond traditional TV formats. - [Culturally Significant Streaming Services](https://www.trendhunter.com/trends/criterion-channel): The 'Criterion Channel' Taps Into Important Films (Category: Pop Culture) Implication: The film streaming industry can explore disruptive innovation in carefully curating film selections to cater to specialized audiences or preserving culturally significant works. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)