# Specialty Nightclub Temporary nightclub experiences are designed with specific purposes in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 18, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialty-nightclub ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Specialty Nightclub trend? **Specialty Nightclub:** The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 27, 2016 to Apr 18, 2018 - Published: Apr 18, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Specialty Nightclub trend ### Non-Traditional Nightclub Environments Brands are transforming traditional nightclubs into spaces that serve their marketing or purpose-based needs. ### Activist Dance Parties Activists and citizens are organizing dance parties to promote love, freedom, and justice, and to make political statements. ### Mobile Nightclub Installations Installations and vehicles that can turn any space into a nightclub and offer unique experiences are gaining popularity. ## What the Specialty Nightclub trend means for industry ### For Marketing and Advertising Non-traditional nightclub environments serve as experiential marketing opportunities for brands. ### For Activism and Social Justice Activist dance parties provide a platform for promoting social justice and political action while celebrating diversity and love. ### For Entertainment and Events Mobile nightclub installations offer unique experiences and can be used to attract and engage audiences at events and fairs. ## Workshop question Conceptualize a pop-up nightclub space that your brand could create that would embody its offerings and values. ## Trend signals for Specialty Nightclub Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%. - Popularity: 74% - Activity: 73% - Freshness: 8% ## Examples of the Specialty Nightclub trend 4 featured examples from Sep 27, 2016 to Apr 18, 2018. - [Inflatable Nightclubs](https://www.trendhunter.com/trends/blowup-building): This Blow-Up Building Was Made for the Federation of Swiss Architects' Party (Category: Art & Design) Implication: Event planners can use inflatable architecture to create a visually-stunning framework for events and parties. - [Electric Vehicle Nightclub Installations](https://www.trendhunter.com/trends/smart-mobile-disco): The Smart Mobile Disco Captured Guests' Attention (Category: Autos) Implication: Opportunity for automotive companies to provide customizable and unique transportation options, such as electric vehicle transformations for events. - [Gay Rights Dance Parties](https://www.trendhunter.com/trends/werk-for-peace): 'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride (Category: Pop Culture) Implication: Disruptive innovation opportunity: Event planners can specialize in organizing activist dance parties, providing a platform for marginalized communities to come together and voice… - [Dutch-Focused Olympic Bars](https://www.trendhunter.com/trends/holland-heineken-house): The Holland Heineken House Celebrated Dutch Athletes in Pyeongchang (Category: Lifestyle) Implication: Hospitality companies can take advantage of creating authentic cultural experiences for their customers, especially during large events. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)