# DIY Hobbyism Consumers seek out increasingly niche hobbies and kits to enable them. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 22, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialty-diy ## Key Figures - Trend score: 5.5/10 - Evidence articles: 11 ## What is the DIY Hobbyism trend? **DIY Hobbyism:** In response to social distancing rules introduced during the pandemic, consumers have had an increased interest in the DIY movement. Kits that enable people to ease into these hobbies can be seen more frequently. These kits provide a way for consumers to quickly learn and test various hobbies. ## The consumer insight behind the DIY Hobbyism trend Consumers spent an increased amount of time alone during the pandemic. This prolonged boredom created a desire to find ways to fill the time; combine this with the desire to use the downtime wisely, and the average person had an increased interest in hobbies. Additionally, these hobbies tend to be more analog than digital. The fear of social media addiction was already on the rise pre-pandemic, but was exacerbated post-pandemic as social media became the main way to connect to the outside world. ## At a Glance - Evidence: 11 featured examples - Articles from: Dec 3, 2020 to Jan 15, 2023 - Published: Mar 22, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the DIY Hobbyism trend ### DIY Hobbyism With consumers spending more time alone during the pandemic, DIY hobbies have had an increased interest due to the availability of kits that provide a quick and easy way to learn and test various hobbies. ### Artisan DIY Food Kits Consumers are looking for more artisanal food experiences from home, with brands responding to this resurgence of marker culture by offering niche packaged live trees, seed grow kits, and easy-to-use cheese and bread-making kits. ### Sustainability and Eco-Friendliness Consumers are looking for products that are not only functional but also eco-friendly and sustainable, which is why biodegradable growing kits and upcycling kits are gaining popularity. ## What the DIY Hobbyism trend means for industry ### For Home Hobby Industry The market for DIY hobbies is growing, with a variety of kits being created for beginners and enthusiasts alike. ### For Sustainable Packaging Industry The popularity of upcycling kits and biodegradable growing kits highlights the need for sustainable packaging options and provides opportunities for innovation. ### For Food and Beverage Industry The rise of artisan DIY food kits and the demand for sustainable products are trends for food and beverage companies to keep in mind as they innovate and create new products. ## Workshop question How can you satisfy your customer's need for further education? ## Trend signals for DIY Hobbyism Trend score 5.5 out of 10, from popularity 75%, activity 79%, freshness 11%. - Popularity: 75% - Activity: 79% - Freshness: 11% ## Examples of the DIY Hobbyism trend 11 featured examples from Dec 3, 2020 to Jan 15, 2023. - [Alphabet DIY Gardening Kits](https://www.trendhunter.com/trends/succulent-letter-diy-kit): The 'Succulent Letter DIY Kit' is Handmade and Uses Recycled Materials (Category: Eco) Implication: The popularity of DIY gardening kits presents an opportunity for e-commerce retailers to expand their offerings with eco-friendly products. - [DIY Bamboo Knitting Kits](https://www.trendhunter.com/trends/bamboo-fiber): We are Knitters Has Launched Bamboo Fiber Kits for the Hot Summer Weather (Category: Art & Design) Implication: Opportunity for businesses to innovate in the industry of providing DIY hobbyists innovative craft-making materials and self-tutorials. - [Premium DIY Candle Kits](https://www.trendhunter.com/trends/siblings): Siblings is Launching a New Candle Scent in Time for Mother's Day (Category: Art & Design) Implication: The home goods and DIY supplies industry has potential growth as consumers focus on at-home activities and the trend towards DIY home kits continues. - [Bottle Upcycling Kits](https://www.trendhunter.com/trends/bottle-upcycling): Absolut & Sacai Created Limited-Edition Sets for Repurposing Vodka Packaging (Category: Eco) Implication: Disruptive innovation opportunity: Introduce upcycling initiatives and partnerships within the alcohol industry to promote sustainability and engage eco-conscious consumers. - [DIY Poppy-Growing Kits](https://www.trendhunter.com/trends/the-jonsteen-company): The Jonsteen Company's Poppy Flower Seed Grow Kit Boasts 30,000+ Seeds (Category: Eco) Implication: Creating at-home DIY gardening kits could be an opportunity for home improvement companies to tap into a new market. - [Combined Cheese-Making Kits](https://www.trendhunter.com/trends/mozzarella-and-ricotta): This Mozzarella and Ricotta Cheese Making Kit is Beginner-Friendly (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing interest in artisan DIY food kits by offering a variety of DIY cheese making kits and related supplies. - [Biodegradable Growing Kits](https://www.trendhunter.com/trends/sow-co-bonsai-tree): The ‘Sow & Co. Bonsai Tree’ Kit is an Eco-Friendly Growing Kit (Category: Eco) Implication: Opportunity for the home and garden industry to create sustainable and environmentally friendly gardening products - [DIY Winemaking Kits](https://www.trendhunter.com/trends/winemaking-kits): RJS Craft Winemaking's Kit Makes Wine in Three Weeks (Category: Art & Design) Implication: Companies in the food and beverage industry can tap into the growing DIY trend by offering more at-home brewing or winemaking kits. - [DIY Caramel Apple Kits](https://www.trendhunter.com/trends/caramel-apple-dipping-kit): Trader Joe's Caramel Apple Dipping Kit is the Perfect Autumn Activity (Category: Art & Design) Implication: The food industry can disrupt the gourmet food market by introducing unique and affordable DIY kit options such as caramel apple dipping kits - [Oyster Mushroom Growing Kits](https://www.trendhunter.com/trends/mushroom-growing-kit): Smallhold’s Blue Oyster Grow Kit is Healthy, Delicious and Fun (Category: Art & Design) Implication: The rise of plant-based diets and interest in mushroom-based cuisine creates opportunities for innovative and sustainable food and beverage products. - [Artisan Bread Kits](https://www.trendhunter.com/trends/bread-mix-kit): Wild About Bread's Bread Mix Kit Makes Crusty Artisan Bread at Home (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the rising trend of home bread making kits by innovating to create unique and convenient products to meet customer demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)