# Specialized Inclusivity Brands well beyond fashion release plus-size specific items. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 6, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialized-inclusivity ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Specialized Inclusivity trend? **Specialized Inclusivity:** Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design. ## The consumer insight behind the Specialized Inclusivity trend Social media has shifted the power from mass media and corporations to individuals, leading to a redefinition of many pre-existing belief systems. Not only are consumers accepting of these shifts, but are often excited about them and seeking ways to celebrate a new wave of intersectional diversity. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 6, 2017 to Feb 21, 2019 - Published: Mar 6, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Specialized Inclusivity trend ### Inclusive Products Brands in various industries, beyond fashion, are designing and creating plus-size-specific products. ### Consumer Empowerment Individuals are embracing and welcoming shifts towards intersectional diversity. ### Niche Product Design More and more brands are recognizing the growing market demand for niche products designed for plus-size individuals. ## What the Specialized Inclusivity trend means for industry ### For Fashion Inclusively designed plus-size clothing items and collections are at the forefront of the fashion industry. ### For Beauty Beauty brands are developing products and services that cater specifically to plus-size consumers. ### For Furniture and Bedding Companies are producing furniture and bedding products that cater specifically to plus-size consumers, such as plus-size mattresses. ## Workshop question What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? ## Trend signals for Specialized Inclusivity Trend score 3.3 out of 10, from popularity 42%, activity 49%, freshness 8%. - Popularity: 42% - Activity: 49% - Freshness: 8% ## Examples of the Specialized Inclusivity trend 4 featured examples from Apr 6, 2017 to Feb 21, 2019. - [Plus-Sized Jewelry Collections](https://www.trendhunter.com/trends/universal-standard-jewelry): Universal Standard Jewelry Makes Fashion More Inclusive (Category: Fashion) Implication: The jewelry industry has an opportunity to disrupt traditional sizing methods by creating collections catered to plus size women, offering a unique selling proposition and potenti… - [Body Positive Beauty Salons](https://www.trendhunter.com/trends/babydoll-beauty-couture): Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers (Category: Fashion) Implication: Opportunity for beauty salons to adapt their services and create a niche market that caters to plus-size consumers. - [Posh Plus-Sized Eyewear](https://www.trendhunter.com/trends/jins-eyewear): These Jins Eyewear Styles are Designed for Full-Figured Women (Category: Fashion) Implication: The fashion industry has the potential to disrupt the market by expanding its offerings to include stylish and flattering clothing for plus-size consumers. - [Plus-Size Mattresses](https://www.trendhunter.com/trends/plus-size-mattress): The Titan by Brooklyn Bedding Addresses Concerns for Consumers of Size (Category: Art & Design) Implication: The mattress industry has the opportunity to increase revenue and address a previously underserved market segment through the development of plus-size mattresses. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)