# Specialized Cleanse Consumers differentiate the most basic parts of their self-care routines. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 24, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialized-cleanse ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Specialized Cleanse trend? **Specialized Cleanse:** As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 24 to Mar 25, 2016 - Published: Mar 24, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Specialized Cleanse trend ### Specialized Cleansing Solutions As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. ### Two-in-One Hybrid Products THEFACESHOP developed a hybrid that combines the benefits of a facial oil and foam into just one bottle. ### Use of Unique Ingredients Max Clinic's Royal Caviar Oil Foam is a product that's designed to give a deep cleaning to the skin by removing makeup, dead skin cells and dirt that's accumulated in the pores using beluga whale caviar, royal jelly, propolis and honey. ## What the Specialized Cleanse trend means for industry ### For Skincare Industry The skincare industry can benefit from specialized cleansing solutions and two-in-one hybrid products that offer customers enhanced cleansing capabilities using unique ingredients. ### For Beauty Industry The beauty industry can benefit from expanding product lines to include specialized skincare products that cater to customers' DIY self-care routines. ### For Innovative Technology Industry The innovative technology industry can benefit from investing in research and development to create new skincare products that incorporate novel cleansing methods and ingredients. ## Workshop question If you could dissect your own offerings into individual products, what would the results be? ## Trend signals for Specialized Cleanse Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%. - Popularity: 44% - Activity: 45% - Freshness: 8% ## Examples of the Specialized Cleanse trend 4 featured examples from Mar 24 to Mar 25, 2016. - [Pore-Clearing Gel Cleansers](https://www.trendhunter.com/trends/cleansing-gel): BRTC's Cleansing Gel Includes a Handy Applicator (Category: Fashion) Implication: Skincare companies can develop disruptive innovation in their pore-clearing products using new technology and natural ingredients. - [Foaming Oil Cleansers](https://www.trendhunter.com/trends/thefaceshop): THEFACESHOP Replaces Double Cleansing with a Two-in-One Product (Category: Fashion) Implication: The skincare industry can embrace the trend of hybrid skincare products by developing more innovative cleansers that combine different textures and functions in one product. - [Caviar Oil Foams](https://www.trendhunter.com/trends/korean-skincare): Mac Clinic's Korean Skincare Clears Pores with Caviar (Category: Fashion) Implication: The skincare industry can take advantage of the trend of deep cleaning skincare products to develop innovative cleansers with advanced formulas and ingredients that provide superi… - [Waterless Facial Cleansers](https://www.trendhunter.com/trends/cleansing-emulsion): The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available (Category: Fashion) Implication: The beauty and personal care industry can benefit from creating more gentle and waterless products like SUQQU Reset Cleansing Emulsion. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)