# Specialized Carrier Service providers focus in on singular pieces instead of packages. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 12, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialized-carrier ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Specialized Carrier trend? **Specialized Carrier:** Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2014 to Jun 9, 2015 - Published: Jun 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Specialized Carrier trend ### Standalone Communication Apps Creating standalone communication apps, specifically for messaging and calling, is gaining traction as users prefer the simplicity and convenience of individual services. ### Free Telecommunication Apps As users prefer app-based communication services, telecommunication companies can focus on offering free telecommunication apps to engage with consumers. ### Data-Free Messaging Apps Data-free messaging apps have the opportunity to provide affordable and accessible communication for those who can't afford data plans or need to communicate offline. ## What the Specialized Carrier trend means for industry ### For Telecommunication Telecommunication companies can stay relevant by investing in emerging trends of free telecommunication apps and standalone communication apps. ### For Technology With standalone communication apps continuing to gain popularity, businesses can improve their offerings by creating seamless technological experiences for customers. ### For Social Media Social media platforms have the opportunity to integrate standalone communication features and engage with millennials where traditional methods of communication have lost value. ## Workshop question Opposing the design for bundling packages, what is the singular, core product or service you can offer your consumers? ## Trend signals for Specialized Carrier Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%. - Popularity: 61% - Activity: 33% - Freshness: 8% ## Examples of the Specialized Carrier trend 4 featured examples from Dec 8, 2014 to Jun 9, 2015. - [Data-Free Messaging Apps](https://www.trendhunter.com/trends/jott-app): The Jott App Works Without a Data Plan or Wifi Connection (Category: Life-Stages) Implication: The data-free messaging trend, exemplified by the Jott app, presents opportunities for innovation in the mobile messaging industry. - [Free Telecommunication Apps](https://www.trendhunter.com/trends/line-app): The Line App is a Great Platform for Brands Targeting Millennials (Category: Tech) Implication: Brands such as Coca-cola use telecommunication apps like Line to engage with younger audiences through exclusive content and limited promotions. - [Standalone Free Calling Apps](https://www.trendhunter.com/trends/free-calling-apps): WeChat's VoIP Apps Let You Make Free Calls Using the Internet (Category: Tech) Implication: The telecom industry is facing disruptive innovation as free calling apps continue to gain popularity worldwide, prompting operators to reconsider their pricing strategies. - [Standalone Messaging Apps](https://www.trendhunter.com/trends/messenger-for-mac): The Messenger for Mac App Lets OS X Users Facebook Chat Separately (Category: Tech) Implication: The standalone messaging app trend offers social media platforms the opportunity to enhance their messaging capabilities and provide more dedicated experiences. ## Recent trend clusters - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) ## Trending in Tech - [Tethered Delivery Drones](https://www.trendhunter.com/trends/tethered-delivery-drones) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)