# Specialized Candy The classic candy shop takes on new designs and specialties. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/specialized-candy ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Specialized Candy trend? **Specialized Candy:** The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2016 to Aug 18, 2019 - Published: Feb 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Specialized Candy trend ### Modern Candy Stores Candy stores are embracing contemporary aesthetics to appeal to customers of all ages. ### Combined Product Offerings Designer brands are offering sweets and other products together to satisfy every aspect of customers' needs. ### Candy Shop Art Exhibits Candy shops are becoming an attractive addition to art exhibitions, providing artistic interest in addition to their sweet products. ### Vegan Candy Collections Candy shops are satisfying the ethical concerns of customers by offering vegan-friendly candy collections. ## What the Specialized Candy trend means for industry ### For Retail Candy store redesigns and innovative marketing techniques are becoming an important factor in the retail industry. ### For Art Candy shop art exhibits are creating new avenues for artistic expression within the industry. ### For Food and Beverage Candy is becoming an increasingly popular product and is expanding as a major industry of its own. ## Workshop question How can your brand evoke nostalgia while meeting the needs and preferences of contemporary consumers? ## Trend signals for Specialized Candy Trend score 4.8 out of 10, from popularity 64%, activity 72%, freshness 8%. - Popularity: 64% - Activity: 72% - Freshness: 8% ## Examples of the Specialized Candy trend 5 featured examples from Nov 28, 2016 to Aug 18, 2019. - [Designer Brand Candy Shops](https://www.trendhunter.com/trends/mansur-gavriel-candy-shop): The Mansur Gavriel Candy Shop Will Offer Leather Bags and Sweet Treats (Category: Fashion) Implication: Collaborating with other industries to offer a unique shopping experience that merges two specialties into one in temporary stores. - [Candy Shop Art Exhibits](https://www.trendhunter.com/trends/chrome-heart): Chrome Heart's Art Basel Exhibition Features a Candy Shop (Category: Art & Design) Implication: Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement. - [Contemporary Sweet Shops](https://www.trendhunter.com/trends/candy-store): This Candy Store Has an Appealing, Modern Aesthetic (Category: Art & Design) Implication: Retailers can apply modern design aesthetics to their sweet shops to make them stand out and appeal to new customers. - [Sprawling Candy Department Stores](https://www.trendhunter.com/trends/itsugar): 'IT'SUGAR' Will Be the World's First Candy Department Store (Category: Lifestyle) Implication: The retail industry can benefit from creating immersive candy shopping experiences and incorporating novel concepts like candy department stores. - [Vegan-Friendly Candy Collections](https://www.trendhunter.com/trends/treat-yourself): Dylan's Candy Bar Launched a Vegan Line Called 'Treat Yourself' (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate vegan and allergen-free options into confectionery product lines to cater to the increasing consumer demand for ethical and inclusiv… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)