# Spatial Shopping Retailers are launching VR shopping applications for spatial computing headsets. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Feb 7, 2024 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/spatial-shopping ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Spatial Shopping trend? **Spatial Shopping:** Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products. ## The consumer insight behind the Spatial Shopping trend Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 6 to Feb 8, 2024 - Published: Feb 7, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Spatial Shopping trend ### Spacial Computing Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. ### VR Shopping Applications Online retailers are launching shopping services specifically for VR headsets, making e-commerce more convenient for consumers. ### Direct Access to 3D Products The e.l.f. Cosmetics app provides Vision Pro users with direct access to 3D e.l.f. products for seamless shopping via Apple Pay. ## What the Spatial Shopping trend means for industry ### For Cosmetics e.l.f. Cosmetics launches a new shopping app for Apple Vision Pro, bridging the gap between traditional stores and online shopping. ### For Online Retail Online retailers are launching shopping services specifically for VR headsets, offering immersive try-ons and previews in a 3D environment. ### For Technology Tech-forward consumers are adopting spacial computing at accelerated rates, creating opportunities for brands to develop interactive experiences on modern platforms. ## Workshop question How could your brand modify its services to capitalize on the recent popularity of spatial computing? ## Trend signals for Spatial Shopping Trend score 6.4 out of 10, from popularity 89%, activity 82%, freshness 21%. - Popularity: 89% - Activity: 82% - Freshness: 21% ## Examples of the Spatial Shopping trend 4 featured examples from Feb 6 to Feb 8, 2024. - [Immersive Spatial DIY Apps](https://www.trendhunter.com/trends/lowes-style-studio-for-apple-vision-pro): Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro (Category: Art & Design) Implication: Lowe's Style Studio disrupts the traditional home improvement sector by offering an immersive and personalized design experience for customers. - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet): 'J.Crew' Launched a Closet Management and Shopping App for Vision Pro (Category: Tech) Implication: The J.Crew Virtual Closet app is a significant innovation in the field of ecommerce. - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3): e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro (Category: Tech) Implication: e.l.f. - [Spatial Computing Shopping Apps](https://www.trendhunter.com/trends/alo-sanctuary1): 'Alo Yoga' Debuted a New App for the Apple Vision Pro (Category: Business) Implication: The athletic apparel industry can benefit from the development of spatial shopping applications that cater to the needs of tech-savvy consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)