# Sparkling Health Consumers respond to healthy energy in the form of sparkling beverages. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sparkling-health ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Sparkling Health trend? **Sparkling Health:** Soda may be on the decline for Millennial consumers, but carbonated and sparkling beverages are experiencing growth, suggesting that though consumers are reducing sugar and chemical additives, they continue to enjoy bubbles. As a result, alternative sparkling beverages that emphasize health, natural vitality and low caloric intake (or even carbonation as a means of weight-loss) are on the rise. These products provide a "healthy" form of energy that's synonymous with the clean label movement. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 18 to Nov 11, 2016 - Published: Mar 1, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Sparkling Health trend ### Healthy Sparkling Beverages Consumers are opting for low sugar and natural beverages that provide a healthy form of energy and emphasize the clean label movement. ### Naturally Sweetened Drinks Consumers want to reduce their sugar intake and are looking for natural sweeteners such as stevia and agave syrup. ### Fruit and Botanical Infusions Botanical and fruit infusions are on the rise as consumers crave both health and indulgence. ## What the Sparkling Health trend means for industry ### For Beverage Industry Companies in the beverage industry can explore new ways to create healthy, low sugar and natural alternatives that attract health-conscious consumers, using naturally derived sweeteners like stevia or agave syrup. Companies can also consider infusing their beverages with botanical and fruit ingredients for added flavor. ### For Natural Sweetener Industry Companies in the natural sweetener industry can position their products as a healthy alternative to traditional sugar and artificial sweeteners to fulfill the growing consumer demand for natural sweet options. ### For Clean Label Movement Industry Companies in the clean label movement industry have the opportunity to market their products as health-focused, natural and additive-free to appeal to consumers looking for healthy and natural alternatives while highlighting their clean label philosophy. ## Workshop question What are two competing desires that your consumer has? What could you do to give them an alternative that satisfies both? ## Trend signals for Sparkling Health Trend score 3.0 out of 10, from popularity 37%, activity 46%, freshness 8%. - Popularity: 37% - Activity: 46% - Freshness: 8% ## Examples of the Sparkling Health trend 6 featured examples from Jan 18 to Nov 11, 2016. - [Antioxidant-Infused Sparkling Drinks](https://www.trendhunter.com/trends/bai-black): The New Bai Black Sparkling Drinks are Infused with Caffeine (Category: Lifestyle) Implication: Incorporating functional ingredients, natural flavors, and different sweetener alternatives offer disruptive innovation products for the industry - [Fruity Sparkling Tea Blends](https://www.trendhunter.com/trends/vithit-bubbly): Vit-Hit Bubbly Serves as a Healthy and Refreshing Alternative to Soda (Category: Lifestyle) Implication: Opportunity for the beverage industry to expand its product offerings and cater to health-conscious consumers by developing innovative sparkling tea blends. - [Female-Targeted Energy Drinks](https://www.trendhunter.com/trends/lowcalorie-energy-drink): This Low-Calorie Energy Drink is Designed to Appeal to Women (Category: Lifestyle) Implication: The beverage industry can capitalize on the growing demand for female-targeted and natural energy drinks. - [Naturally Sweetened Energy Drinks](https://www.trendhunter.com/trends/zevia): The New Zevia Beverages Provide a Natural Way to Stay Energized (Category: Lifestyle) Implication: Opportunity for existing beverage companies to expand their product offerings and tap into the growing market of health-conscious consumers. - [Sparkling Elderflower Drinks](https://www.trendhunter.com/trends/elderflower-drink): Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients (Category: Lifestyle) Implication: The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers. - [Kid-Friendly Sparkling Waters](https://www.trendhunter.com/trends/soul-fizz): The Giggle Line from Soul Fizz Serves as an Alternative to Soda (Category: Life-Stages) Implication: The beverage industry can capitalize on the growing demand for healthier, low calorie drink options by developing new products targeted towards children and health-conscious consu… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)