# Sparkling Collagen Collagen-infused sparkling beverages are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 10, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sparkling-collagen ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Sparkling Collagen trend? **Sparkling Collagen:** Collagen-infused sparkling waters are offering enhancements to these traditional beverages that aren't typically seen. The use of collagen in these beverages markets them as good for skin and joint health. ## The consumer insight behind the Sparkling Collagen trend Consumers are more drawn to nutrionally enhanced versions of traditional food and beverage items because they allow for them to be healthier, without changing their routines. If products they typically consume are elevated with nutritional benefits, it helps consumers withut them having to put extra effort into their health. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 3, 2020 to Oct 27, 2022 - Published: Dec 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sparkling Collagen trend ### Nutrition-Enhanced Beverages Enhancing traditional food and beverage items with nutritional benefits attracts consumers looking to conveniently improve their health. ### Collagen-Infused Drinks Collagen-infused drinks are becoming increasingly popular for their ability to provide skin and joint health benefits. ### Functional Beverages Consumers are drawn toward functional beverages that provide benefits beyond just hydration. ## What the Sparkling Collagen trend means for industry ### For Beverage Industry The beverage industry could benefit from exploring opportunities in the health and wellness space by offering enhanced and functional drinks. ### For Consumer Packaged Goods Industry Consumer packaged goods companies could benefit from incorporating nutritional and wellness benefits into their existing products. ### For Beauty and Personal Care Industry Beauty and personal care companies could explore the benefits of collagen in their products to provide benefits beyond just skin care. ## Workshop question How is your brand enhancing customers' routines with minimal effort? ## Trend signals for Sparkling Collagen Trend score 5.0 out of 10, from popularity 74%, activity 62%, freshness 13%. - Popularity: 74% - Activity: 62% - Freshness: 13% ## Examples of the Sparkling Collagen trend 7 featured examples from Dec 3, 2020 to Oct 27, 2022. - [Collagen-Based Carbonated Beverages](https://www.trendhunter.com/trends/sparkling-collagen-water): Luster and Lum Recently Launched the Sparkling Collagen Water (Category: Fashion) Implication: The beverage industry may explore new product lines with added collagen for its potential health benefits. - [Sparkling Protein Beverages](https://www.trendhunter.com/trends/sparkling-protein): Circle Sparkling Protein Shares 20 Grams of Collagen Peptides Per Can (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Collaborate with beverage manufacturers to create a new category of sparkling protein drinks that combine refreshment with protein benefits. - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles): Care Bubbles Drinks Share Functional Beauty Benefits (Category: Lifestyle) Implication: Care Bubbles' functional beverages cater to the growing demand for wellness products that use natural, science-backed ingredients. - [Prebiotic Fruit Beverages](https://www.trendhunter.com/trends/mortal-power): Mortal Debuts the 'Mortal Power' Prebiotic Beverage (Category: Lifestyle) Implication: The functional beverages market is growing due to increasing health-consciousness among consumers, creating opportunities for companies to develop products that offer specific ben… - [Sparkling Bamboo Beverages](https://www.trendhunter.com/trends/bamboo-beverage): Juno's Botanical Water is Rich in Antioxidants (Category: Lifestyle) Implication: Innovation in ingredient sourcing and brewing techniques can create exciting new options for consumers in the rapidly evolving beverage market. - [Refreshing Collagen Drinks](https://www.trendhunter.com/trends/reneva): Reneva's On-the-Go Beverages Have Zero Sugar & Zero Carbs (Category: Lifestyle) Implication: Opportunity for beverage companies to explore the health and wellness sector through the production of innovative functional drinks with beneficial ingredients. - [Gratitude Gift Boxes](https://www.trendhunter.com/trends/gratitude-gift-box): Foodiepages Partners with Local Female-owned Businesses for Giving Tuesday (Category: Special) Implication: E-commerce platforms can explore partnerships with local female-owned businesses to curate and sell gift boxes that support communities and personal development. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)