# Sparkling CBD CBD-infused sparkling water combines two consumer favorites. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 25, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sparkling-cbd ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Sparkling CBD trend? **Sparkling CBD:** With both CBD and sparkling water dominating the food and beverage industries respectively, it should come as no surprise that the two are being combined in a number of new buzz-worthy products. This progression speaks to the immense adaptability of CBD as an all-natural solution for combating stress and demonstrates the continued interest in low calorie sparkling waters as an alternative to sugary sodas. ## The consumer insight behind the Sparkling CBD trend The cannabis industry is growing rapidly, especially in North America. As a result, the consumer market broadens as the incorporation of cannabis in day-to-day products is seen as a benefit to both seasoned and novice users. Cannabis-curious consumers seek out products that are familiar, with lower doses to give them a better sense of control. Seasoned consumers find it appealing as the products are more convenient. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 15, 2018 to Apr 1, 2019 - Published: May 25, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sparkling CBD trend ### CBD Infused Beverages CBD-infused beverages are increasingly popular, with sparkling water as a particularly popular base, highlighting the adaptability of CBD and interest in low calorie drinks ### Adaptogenic Herbs CBD-infused beverages increasingly incorporate adaptogenic herbs like lemongrass, lemon balm, and Schisandra berry that help boost energy, focus, and physical endurance ### Alternative to Sugary Sodas Low calorie, CBD-infused sparkling water is a growing trend as more consumers seek out better-for-you alternatives to sugary sodas ## What the Sparkling CBD trend means for industry ### For Cannabis Industry The cannabis industry is growing rapidly, and consumer products incorporating cannabis, like CBD-infused beverages, are gaining popularity ### For Natural and Functional Beverages CBD-infused beverages are a part of the trend towards better-for-you natural and functional beverages ### For Adaptogenic Supplements The trend towards adaptogenic herbs highlights the growing market for supplements and products that support stress management, focus, and endurance ## Workshop question What unique and exciting way can you combine two or more buzzworthy products? ## Trend signals for Sparkling CBD Trend score 5.3 out of 10, from popularity 82%, activity 69%, freshness 8%. - Popularity: 82% - Activity: 69% - Freshness: 8% ## Examples of the Sparkling CBD trend 5 featured examples from Oct 15, 2018 to Apr 1, 2019. - [Effervescent CBD Drinks](https://www.trendhunter.com/trends/cbd-infused-sparkling-water): Sweet Reason Beverage Co. Creates Five-Calorie CBD-Infused Sparkling Water (Category: Lifestyle) Implication: Beverage companies can innovate by creating various CBD-infused beverages that target different customer preferences and demographics and appeal to health-conscious consumers. - [Boosted CBD Beverages](https://www.trendhunter.com/trends/canned-drink): Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol (Category: Lifestyle) Implication: The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers. - [Honey-Sweetened CBD Beverages](https://www.trendhunter.com/trends/cloud-water): Sparkling 'Cloud Water' Comes in Flavors Like Blood Orange & Coconut (Category: Lifestyle) Implication: The CBD beverage industry can tap into the growing popularity of sparkling CBD beverages and develop innovative products that cater to consumer preferences for both wellness and f… - [Zero-Calorie CBD Beverages](https://www.trendhunter.com/trends/naturally-flavored-sparkling-water): Weller's Naturally Flavored Sparkling Water is Enriched with CBD (Category: Lifestyle) Implication: Disruptive innovation opportunity: The beverage industry can tap into the growing demand for CBD-infused beverages and naturally flavored sparkling water by developing and marketi… - [Sparkling CBD Water](https://www.trendhunter.com/trends/cbd-sparkling-water): DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management (Category: Lifestyle) Implication: Opportunity for beverage companies to create a line of beverages that incorporate CBD and adaptogenic herbs to offer a health-conscious alternative to traditional carbonated bever… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)