# Overt Auto A desire to exude confidence prompts audacious forms of mature display. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 4, 2014, updated Apr 9, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spacious-drive ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Overt Auto trend? **Overt Auto:** In a society where materialistic goods serve as a representation of personal wealth, consumers are turning to more overt and grandiose automobiles as a method to express individuality. Associating size with confidence, consumers turn to large cars to elevate their status. This speaks to the longevity of status as a priority among consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 28, 2013 to Jan 14, 2016 - Published: Mar 4, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Overt Auto trend ### Luxury Status Symbol Vehicles Consumers are turning to more overt and grandiose automobiles as a method to express individuality, speaking to the longevity of status as a priority among consumers. ### Customized Niche Vehicles Fashion designers and automakers are collaborating to produce one-of-a-kind vehicles, providing a way to stand out in a crowded market. ### Environmentally-Friendly Military Vehicles The US Army is in collaboration with automakers to apply hydrogen cell fuel technology in extreme military environments, showcasing the trend towards eco-friendly military vehicles. ## What the Overt Auto trend means for industry ### For Automotive Luxury car features and customization options show continued demand for unique and exclusive vehicles. ### For Defense Developments in environmentally-friendly military vehicles point to a trend towards sustainability and efficiency in the defense industry. ### For Adventure and Outdoor Recreation Aggressive and heavy-duty off-road vehicles showcase the continued demand for rugged and versatile transportation options for outdoor enthusiasts. ## Trend signals for Overt Auto Trend score 5.2 out of 10, from popularity 73%, activity 76%, freshness 8%. - Popularity: 73% - Activity: 76% - Freshness: 8% ## Examples of the Overt Auto trend 8 featured examples from Jan 28, 2013 to Jan 14, 2016. - [Aggressive Wrangler Autos](https://www.trendhunter.com/trends/wrangler-auto): The Rhino XT Features a Souped Up Design to Tackle Rough Terrain (Category: Autos) Implication: Automakers can explore the production of all-terrain vehicles with enhanced features and durable body panels. - [Fashion Designer Cars](https://www.trendhunter.com/trends/paul-smith-land-rover): The Paul Smith Land Rover Defender Sports 27 Different Paint Colors (Category: Autos) Implication: Disruptive innovation opportunity for automotive manufacturers to explore novel collaborations and create unique customized vehicles. - [Lavish Reptilian SUVs](https://www.trendhunter.com/trends/dartz-black-snake-edition): The Dartz Black Snake Edition is for China's Wealthiest Class (Category: Autos) Implication: Luxury automobile manufacturers can leverage the trend of lavish reptilian SUVs to create unique and opulent vehicles that cater to the ultra-rich. - [Bulletproof Muscle Cars](https://www.trendhunter.com/trends/mercedes-benz-g36): The Mercedes Benz G36 AMG 6X6 is a Mini Tank (Category: Autos) Implication: Disruptive innovation opportunity: Embrace technological advancements like autonomous driving and electric powertrain in the automotive sector. - [RV-Inspired SUVs](https://www.trendhunter.com/trends/ultimate-adventure-vehicle): The Sportsmobile Ultimate Adventure Vehicle Combines Comfort with Adventure (Category: Autos) Implication: The automotive industry can explore disruptive innovation by capitalizing on the trend of RV-inspired SUVs. - [Lavishing Platinum SUV Vehicles](https://www.trendhunter.com/trends/porsche-cayenne-platinum): The Porsche Cayenne Platinum Edition Was Showcased at 2014 NAIAS (Category: Autos) Implication: Luxury car manufacturers can innovate with new designs and features that cater to the increasing demand for luxurious SUVs. - [Luxury Golden Vehicles](https://www.trendhunter.com/trends/golden-vehicle): The Bentley Bentayga is Rumored to Be the Most Opulent SUV Made (Category: Autos) Implication: The automotive industry has an opportunity to capitalize on the demand for luxurious golden vehicles and design innovative features that enhance comfort and style. - [Fuel Cell Military Trucks](https://www.trendhunter.com/trends/fuel-cell-chevrolet): This Fuel Cell Chevrolet Colorado Emits Only Water (Category: Autos) Implication: Opportunity for automotive manufacturers to incorporate fuel cell technology in their vehicles for reduced emissions and environmental sustainability. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)