# Sourced Indulgence A desire for homegrown, organic goods prompts seasonal beverage ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 8, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sourced-indulgence ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Sourced Indulgence trend? **Sourced Indulgence:** As concerns about ingredients and their origins grow among health-conscious consumers, locally grown and sourced goods are taking center stage. Seeking methods of indulgence while maintaining peace of mind, consumers are turning to seasonal beverage flavors that utilize ingredients that are specific to that time of year. Seasonal infusions reflect a desire for more environmentally aware, yet equally comforting methods of consumption. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 9, 2012 to May 22, 2015 - Published: May 8, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sourced Indulgence trend ### Locally Sourced Ingredients Increased demand for locally sourced and organic ingredients promotes the use of seasonal and fresh flavors. ### Health-Conscious Indulgence Consumers are seeking ways to indulge while still promoting wellness. ### Customized or Innovative Beverages Bars and distilleries are catering to consumers by offering creative and customized beverage options. ## What the Sourced Indulgence trend means for industry ### For Food and Beverage Local food and beverage companies can benefit by focusing on transparency and straight-from-the-farm ingredients for their products. ### For Hospitality and Tourism Hotels and restaurants can offer seasonal menus and customized alcoholic drinks to attract health-conscious and adventurous consumers. ### For Manufacturing and Production Companies that produce organic and natural products can benefit from the increased demand for healthier and environment-friendly options. ## Trend signals for Sourced Indulgence Trend score 2.5 out of 10, from popularity 40%, activity 27%, freshness 8%. - Popularity: 40% - Activity: 27% - Freshness: 8% ## Examples of the Sourced Indulgence trend 6 featured examples from Jan 9, 2012 to May 22, 2015. - [City-Customized Alcoholic Drinks](https://www.trendhunter.com/trends/ourvodka): Our/Vodka Allows Locals to Give It Their Own Hometown Character (Category: Lifestyle) Implication: The customizable alcohol trend presents disruptive innovation opportunities in the food and beverage industry. - [Seasonal Citrus Beverages](https://www.trendhunter.com/trends/lime-cordial-three-ways): Joy the Baker's Lime Cordial Three Ways Post is Fresh (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate seasonal citrus beverages into an existing beverage manufacturing business or start a new brand specializing in this category. - [Hearty Alcoholic Broths](https://www.trendhunter.com/trends/cellar-bar-soup-cocktails): Bryant Park Hotel Introduces Three Seasonal Cellar Bar Soup Cocktails (Category: Lifestyle) Implication: Hotels and bars can introduce soup cocktails as a unique offering to attract customers. - [Organic Maple Water Beverages](https://www.trendhunter.com/trends/seva-maple-water): SEVA Maple Water is Vegan, Gluten-Free and Naturally Sweetened (Category: Lifestyle) Implication: Opportunity to develop and market new organic, vegan, and gluten-free drink options. - [Seasonal Mixology Hotspots](https://www.trendhunter.com/trends/henry-liquor-bar): Henry Liquor Bar Utilizes Fresh Ingredients to Create Tasty Cocktails (Category: Lifestyle) Implication: Bars and restaurants in the hospitality industry can attract customers looking for unique and innovative drink menus by offering seasonal cocktails and exploring new mixology tech… - [Alcoholic Apple Ciders](https://www.trendhunter.com/trends/alcoholic-apple-cider): The Aaron Burr Cider is Filled With the Refreshing Taste of Fall (Category: Lifestyle) Implication: Craft brewing industry can explore the production of craft ciders as a way to diversify their offerings and cater to the growing consumer demand for unique and locally sourced alc… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)