# Soup Wellness Soups are re-positioned as an easy shortcut to better health. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 23, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soup-wellness ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Soup Wellness trend? **Soup Wellness:** Following the lead of many other goods, soup products are undergoing a re-positioning to align with the desires of wellness-focused consumers. Re-branded as an efficient way to get key nutrients, this approach by food brands to highlight and even increase the nutritional value of soup speaks to a broader opportunity to give long-established goods a wellness makeover. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 12, 2018 to Mar 20, 2019 - Published: Mar 23, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Soup Wellness trend ### Wellness Makeover of Soups Food brands are re-positioning soups as nutrient-rich, healthy options in response to consumer demand. ### Soup Cleanses for Detox and Beauty Soup cleanses are using natural, organic ingredients to detox and beautify the body, often with traditional remedies such as turmeric and Ayurvedic herbs. ### Convenient, Healthy, and Delicious Soup Products Food brands are offering easy-to-prepare, free-from, plant-based, and organically sourced soups that are both nutritious and flavorful. ## What the Soup Wellness trend means for industry ### For Food and Beverages Industry Food and beverage companies can capitalize on the growing consumer demand for healthier, organic, and nutrient-rich soup products. ### For Beauty and Wellness Industry The beauty and wellness industry can incorporate beetroot into its products due to its skin-improving effects and use soup cleanses as a way to detox the body and beautify from within. ### For Packaged Food Industry The packaged food industry can bring a wide range of convenient, free-from, and healthy soup products to market that appeal to vegetarian, vegan, and health-conscious consumers. ## Workshop question How could you re-position an existing product or service to align with consumers' wellness goals? ## Trend signals for Soup Wellness Trend score 3.6 out of 10, from popularity 63%, activity 37%, freshness 8%. - Popularity: 63% - Activity: 37% - Freshness: 8% ## Examples of the Soup Wellness trend 5 featured examples from Dec 12, 2018 to Mar 20, 2019. - [Soup Detox Kits](https://www.trendhunter.com/trends/soup-detox): The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials (Category: Lifestyle) Implication: Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers. - [Detoxifying Soup Cleanses](https://www.trendhunter.com/trends/detoxifying-soup-cleanse): Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends (Category: Lifestyle) Implication: Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers. - [Beautifying Soup Cleanses](https://www.trendhunter.com/trends/urban-remedy): Urban Remedy's Soups Aim to Detoxify and Boost Immunity (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products. - [Hearty Free-From Prepackaged Soups](https://www.trendhunter.com/trends/organic-chicken-noodle-soup): The Boulder Organic Chicken Noodle Soup is Easy to Heat and Eat (Category: Lifestyle) Implication: The packaged food industry can capitalize on the trend towards healthier and more convenient food options, by creating more free-from and easy-to-prepare products. - [Wholesome Beetroot Soups](https://www.trendhunter.com/trends/beetroot-soup): Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients (Category: Lifestyle) Implication: Food and beverage companies can explore the use of beetroot in their products to cater to health-conscious consumers seeking nutritious and flavorful choices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)