# Experimental Hearty Consumers are experimenting with inventive new soup flavors. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soup-revival ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Experimental Hearty trend? **Experimental Hearty:** Looking for ways to invigorate a classic meal, consumers are turning to creative soup recipes. Whether it's combining unique flavors or updating a classic taste in a new form, this shift reveals a consumer desire for a sense of novelty even when it comes to familiar foods. Beyond health-consciousness and affordability, the growing interest in soup is based on ease of experimentation with flavor. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13, 2015 to Jan 23, 2016 - Published: Mar 16, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Experimental Hearty trend ### Experimental Soup Recipes Consumers are experimenting with inventive new soup flavors, revealing a consumer desire for a sense of novelty even when it comes to familiar foods. ### Healthy Fast Food Soup Options Restaurants are offering healthier, heartier soup bowls as alternatives to traditional fast food options. ### Global Soup Fusion Soup recipes are being combined and customized to cater to global consumers looking for a flavor experience. ## What the Experimental Hearty trend means for industry ### For Food and Beverage The food and beverage industry can experiment with new soup flavors and global fusion concepts. ### For Fast Food and Casual Dining Quick-service and casual dining restaurants can offer healthier soup options to attract health-conscious consumers. ### For Cooking Tools and Appliances Cooking tools and appliances manufacturers can offer consumers appliances that make preparing soup easier and more convenient. ## Trend signals for Experimental Hearty Trend score 3.3 out of 10, from popularity 48%, activity 43%, freshness 8%. - Popularity: 48% - Activity: 43% - Freshness: 8% ## Examples of the Experimental Hearty trend 5 featured examples from Jan 13, 2015 to Jan 23, 2016. - [Thai-Inspired Winter Soups](https://www.trendhunter.com/trends/broth-bowls): This Restaurant Has Added a New Addition to Its Line of Broth Bowls (Category: Lifestyle) Implication: Restaurants can capitalize on the trend of expanding broth bowls by offering their own versions of healthy and flavorful soups. - [Pizza Soup Recipes](https://www.trendhunter.com/trends/pizza-soup): This Tasty Appetizer From The Garlic Pad Makes Soup More Epic Than Ever (Category: Lifestyle) Implication: Restaurants, food trucks, and catering companies can explore incorporating pizza soup recipes into their menus and offerings. - [Lasagna Noodle Soups](https://www.trendhunter.com/trends/lasagna-soup): Platings and Pairings' Lasagna Soup Transforms a Classic Noodle Dish (Category: Lifestyle) Implication: The convenience food industry can capitalize on the trend of lasagna noodle soups by introducing ready-to-cook soup kits with lasagna-inspired ingredients. - [Savory Chicken Porridges](https://www.trendhunter.com/trends/chicken-porridge): This Recipe for Chicken Porridge Serves as a Hearty Alternative to Soup (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market new, hearty alternatives to traditional soups. - [Autumnal Apple Soups](https://www.trendhunter.com/trends/pumpkin-and-apple-soup): This Cream of Pumpkin and Apple Soup Recipe Will Be a Favorite for Fall (Category: Lifestyle) Implication: Innovate new recipes and dishes for the autumn season ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)