# Sophisticating Beauty Cultured cosmetics show a backlash to the YouTube tutorial wave. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 25, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sophisticating-beauty ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Sophisticating Beauty trend? **Sophisticating Beauty:** Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 20, 2013 to Mar 14, 2014 - Published: Mar 25, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sophisticating Beauty trend ### Sophisticated Beauty Branded Products Premium and high-brow personal care items that focus on exclusivity and curation rather than simplicity. ### Artist-Inspired Packaging Collaborations with artists to create unique and non-traditional packaging for fragrances and cosmetics. ### Pattern-Mixing Packaging The use of clashing patterns and bold colors on packaging to create a striking visual impact. ## What the Sophisticating Beauty trend means for industry ### For Personal Care Developing new and innovative ways to curate and present personal care products to appeal to more sophisticated consumers. ### For Art and Design Collaborating with artists to create unique marketing and packaging designs that appeal to a younger, more artistic demographic. ### For Fashion and Beauty Mixing patterns and colors in both fashion and beauty products as a way to stay fresh and on-trend while also attracting a younger audience. ## Trend signals for Sophisticating Beauty Trend score 3.6 out of 10, from popularity 55%, activity 46%, freshness 8%. - Popularity: 55% - Activity: 46% - Freshness: 8% ## Examples of the Sophisticating Beauty trend 5 featured examples from Jan 20, 2013 to Mar 14, 2014. - [Surreal Collage Fashion Ads](https://www.trendhunter.com/trends/tgalleria-2014): The T-Galleria 2014 Campaign Stars a Vibrant Karen Elson (Category: Fashion) Implication: Opportunity for disruptive innovation in the advertising industry by utilizing surreal collage techniques to create visually captivating and memorable ad campaigns. - [Pattern-Mixing Perfume Packaging](https://www.trendhunter.com/trends/perfume-packaging): Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents (Category: Fashion) Implication: Opportunities to incorporate pattern-mixing designs in clothing, accessories, and cosmetic packaging. - [Photographer-Inspired Makeup](https://www.trendhunter.com/trends/nars-x-guy-bourdin): NARS Reveals a New Collection Celebrating Guy Bourdin (Category: Fashion) Implication: The makeup industry is embracing disruption by considering inspiration from sources other than fashion, such as art and photography. - [Workbench-Branded Fragrances](https://www.trendhunter.com/trends/greg-lauren-cologne-packaging): Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker (Category: Fashion) Implication: Disruptive innovation opportunity: Explore unconventional packaging designs and collaborations within the fragrance industry to attract a younger, more artistic consumer base. - [Graffiti Fragrance Branding](https://www.trendhunter.com/trends/calvin-klein-one-shock): Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic (Category: Art & Design) Implication: The fragrance industry can embrace graffiti branding to revitalize their product packaging and attract a more diverse consumer demographic. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)