# Sophisticated Stream Consumers eschew choice for niche services with limited high-brow offerings. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 2, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sophisticated-stream ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Sophisticated Stream trend? **Sophisticated Stream:** Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 29, 2015 to Nov 2, 2016 - Published: Nov 2, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sophisticated Stream trend ### Niche Streaming Services Consumers are eschewing vast selection for limited, high-quality content in streaming services. ### Critically Curated Streaming Services Curated streaming services that enlist film experts to deliver highly researched films with recommendations are becoming popular. ### Throwback Streaming Services Streaming services are offering opportunities to enjoy, not only the latest episodes of select TV-shows and original content but also throwback and lesser-known collections. ## What the Sophisticated Stream trend means for industry ### For Streaming Services Disruptive innovation opportunity for streaming services offering high-quality, curated, and niche content. ### For Film Industry Opportunity for lesser-known titles from the historic film and indie culture era to be streamed to satisfy the needs of film buffs. ### For Fashion Industry Fashion-focused streaming services are emerging with runway footages and original series that help users rediscover their passion for fashion. ## Workshop question If you were to create a curated service or product line, what would you include from your current offerings? ## Trend signals for Sophisticated Stream Trend score 3.4 out of 10, from popularity 57%, activity 37%, freshness 8%. - Popularity: 57% - Activity: 37% - Freshness: 8% ## Examples of the Sophisticated Stream trend 7 featured examples from Jan 29, 2015 to Nov 2, 2016. - [Fashion-Focused Streaming Services](https://www.trendhunter.com/trends/streaming-service1): The M2M Streaming Service is Like the Netflix of Fashion (Category: Pop Culture) Implication: The success of M2M demonstrates the potential for disruptive innovation within the fashion industry, such as creating interactive shopping experiences or integrating virtual try-o… - [Broadway Show Streaming Services](https://www.trendhunter.com/trends/broadway-show): The Broadway HD Offers Live Streaming of Theatrical Shows at Home (Category: Tech) Implication: Streaming platforms specializing in theatrical shows have the potential to disrupt the traditional broadcast and entertainment industry by offering unique content and experiences. - [Network Streaming Services](https://www.trendhunter.com/trends/hbo-streaming): An HBO Streaming Service is Set to Launch in the Us Next Year (Category: Pop Culture) Implication: The shift towards streaming services presents opportunities for growth and innovation in the traditional television broadcasting industry. - [Critic-Curated Streaming Services](https://www.trendhunter.com/trends/curated-selection-of-films): This Premium Service Offers a Highly Curated Selection of Films (Category: Tech) Implication: Streaming services should consider incorporating curated content into their offering, potentially partnering with professional critics. - [Classic Film Streaming Services](https://www.trendhunter.com/trends/filmstruck): FilmStruck Offers Classics from Film History and Rare Indie Films (Category: Pop Culture) Implication: FilmStruck disrupts the movie streaming industry by offering a specialized service that caters to film buffs and offers obscure and hard-to-find films. - [Curated Streaming Services](https://www.trendhunter.com/trends/mubi): 'Mubi' is a Streaming Service That Shows 30 Independent Films a Month (Category: Pop Culture) Implication: As Mubi offers an alternative to mainstream content, it presents an opportunity for niche streaming services to cater to specific audiences and genres. - [Throwback TV-Streaming Apps](https://www.trendhunter.com/trends/ABC-streaming-app): This Streaming App Lets You Access Classic ABC Network Content (Category: Tech) Implication: The entertainment streaming industry can capitalize on the trend by introducing throwback TV-show options to attract a larger customer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)