# Sophisticated Snack Pack Adult-targeted snack packaging draws inspiration from the lunchbox. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sophisticated-snack-pack ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Sophisticated Snack Pack trend? **Sophisticated Snack Pack:** Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14 to Nov 25, 2016 - Published: Nov 26, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Sophisticated Snack Pack trend ### Nostalgic Packaging Elevating snack packaging reminiscent of the lunchbox to attract nostalgia-driven Millennials entering the workforce. ### Convenient Snacking Investing in convenient snacking solutions that offer easy-to-carry and portable mini-sized meal options for consumers. ### Product Hybridization Manufacturing companies combining multiple snack items in one container to provide variety and nutritional balance for consumers. ## What the Sophisticated Snack Pack trend means for industry ### For Food Packaging Innovative packaging plays a critical role in elevating the snacking experience and solving consumer challenges of portability and convenience. ### For Snack Foods Companies exploring the intersection of nostalgia-driven packaging and premium ingredients to make snack products more appealing to adult consumers. ### For Dairy Industry Manufacturers are blending fruit and whipped cheese to innovate and differentiate themselves particularly from producers of non-dairy plant-based protein products. ## Workshop question Brainstorm aspects of your brand category that were once beloved but are no longer in use. How could you incorporate that nostalgic feature to improve your current products? ## Trend signals for Sophisticated Snack Pack Trend score 4.5 out of 10, from popularity 62%, activity 65%, freshness 8%. - Popularity: 62% - Activity: 65% - Freshness: 8% ## Examples of the Sophisticated Snack Pack trend 5 featured examples from Oct 14 to Nov 25, 2016. - [Tapas-Inspired Snack Packs](https://www.trendhunter.com/trends/tapasinspired-snack): Hillshire's New Snacks Play on the Popularity of Small Plates (Category: Lifestyle) Implication: Innovative snack companies can capitalize on the popularity of small plates by tapping into the tapas-inspired snacking trend. - [Gourmet Seafood Snack Packaging](https://www.trendhunter.com/trends/fish-salad): The Vici Fish Salad Snack Packs are Focused on Convenience (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating packaging solutions that enhance convenience, reusability, and sustainability in the food industry. - [Three-In-One Snack Packs](https://www.trendhunter.com/trends/portable-snack-packs): Kraft's Portable Snack Packs Pair Cheese with Chocolate and More (Category: Life-Stages) Implication: Snack food manufacturers can explore these new snack pack possibilities to appeal to customers who want variety, portability and balance. - [Hazelnut Butter Snacks](https://www.trendhunter.com/trends/hazelnut-butter-snack): This Snack Pack Provides the Perfect Combination of Sweet and Savory (Category: Lifestyle) Implication: Opportunity to innovate and create convenient and visually appealing packaging for food products. - [Fruity Cottage Cheese Cups](https://www.trendhunter.com/trends/cottage-cheese-cup): Gevina's 'Fruittage' Products Blend Fruit with Whipped Cheese (Category: Lifestyle) Implication: Dairy snack companies can explore hybrid cottage cheese products and flavored options to expand their product offerings and attract a broader consumer base. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)