# Sophisticated Mundane Consumers who can't afford luxury opt for luxe-branded regular products. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sophisticated-mundane ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Sophisticated Mundane trend? **Sophisticated Mundane:** Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 16 to Sep 15, 2014 - Published: Jul 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Sophisticated Mundane trend ### Luxe-branded everyday products Luxury brands are creating mundane products with their signature branding. ### High-end design collaborations Fashion designers are collaborating with brands outside of their industry, bringing high-end design to everyday products. ### Luxurious personal care products Luxury brands are extending their product lines to include high-end personal care items. ## What the Sophisticated Mundane trend means for industry ### For Luxury fashion Fashion brands are creating everyday products with their signature look and collaborations with non-fashion brands. ### For Personal care Luxury brands are extending their high-end product lines to personal care items. ### For Design and furniture Designers are collaborating with companies outside their industry, bringing high-end design to everyday products. ## Trend signals for Sophisticated Mundane Trend score 5.9 out of 10, from popularity 90%, activity 78%, freshness 8%. - Popularity: 90% - Activity: 78% - Freshness: 8% ## Examples of the Sophisticated Mundane trend 4 featured examples from Jul 16 to Sep 15, 2014. - [Designer Shot Glasses](https://www.trendhunter.com/trends/alexander-wang-shot-glasses): The Stacking Alexander Wang Shot Glasses Come with a Neat Storage Case (Category: Lifestyle) Implication: Kitchenware brands can explore the opportunity to innovate with luxury and stackable drinkware designs like the Alexander Wang shot glasses. - [Fashionable Tech Jewelry](https://www.trendhunter.com/trends/Tory-Burch): Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets (Category: Fashion) Implication: Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets. - [Luxurious French Mouthwash](https://www.trendhunter.com/trends/mouthwash): Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce premium oral care products that provide a luxurious and elevated experience for consumers. - [Luxurious Fashion House Pens](https://www.trendhunter.com/trends/nautilus): Hermes and Marc Newson Collaborate to Make the 'Nautilus' (Category: Luxury) Implication: Offering exceptional products for a high-end clientele with extended brand lines beyond traditional products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)