# Sophisticated Comfort Consumers search for sophisticated forms of at-home entertainment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 9, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sophisticated-fire ## Key Figures - Trend score: 3.6/10 - Evidence articles: 3 ## What is the Sophisticated Comfort trend? **Sophisticated Comfort:** The act of lighting a fire has been significantly elevated with sleek accessories, outdoor fixtures and even professional expertise. This is not only an example of how routine activities can become sophisticated; it also confirms the idea that consumers are gravitating to sensory-based experiences, even when it comes to entertaining at home. ## At a Glance - Evidence: 3 featured examples - Articles from: Oct 18 to Nov 20, 2015 - Published: Dec 9, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sophisticated Comfort trend ### Sensory-based Experiences Consumers are gravitating to sensory-based experiences, even when it comes to entertaining at home, which creates opportunities for companies to offer products that appeal to all senses. ### Old World Charm As the old world charm of yesteryear infiltrates the mainstream, there is an opportunity for companies to provide products with a rustic yet opulent experience. ### Unique Sensorial Opportunities Companies can create unique sensorial opportunities for consumers, like the Fireplace Program at the Royalton Hotel in NYC, designed to complement and combine with the aromatic wood-burning scents. ## What the Sophisticated Comfort trend means for industry ### For Home Decor Sleek accessories and outdoor fixtures elevate routine activities and provide opportunities for companies in the home decor industry to create products that are both functional and stylish. ### For Hospitality The Fireplace Program at the Royalton Hotel creates a unique sensorial experience for guests and exemplifies how the hospitality industry can tap into sensory-based experiences. ### For Leisure and Entertainment The trend of sophisticated comfort offers opportunities for the leisure and entertainment industry to provide consumers with luxurious experiences in their own homes. ## Workshop question What element of your industry that may be perceived as insignificant can be revamped through sensorial enhancement? ## Trend signals for Sophisticated Comfort Trend score 3.6 out of 10, from popularity 46%, activity 55%, freshness 8%. - Popularity: 46% - Activity: 55% - Freshness: 8% ## Examples of the Sophisticated Comfort trend 3 featured examples from Oct 18 to Nov 20, 2015. - [Sleek Steel Fire Pits](https://www.trendhunter.com/trends/steel-fire-pits): The 'Plodes Wave Outdoor Fire Pit' Has a Curved Tripod Base for Balance (Category: Art & Design) Implication: The outdoor furniture industry can capitalize on the growing trend of outdoor fire pits by incorporating stylish and functional options into their product lines. - [Professional Wood Sommeliers](https://www.trendhunter.com/trends/wood-sommelier): NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier (Category: Lifestyle) Implication: Hotels and resorts can use the wood sommelier program to offer unique sensory-based amenities to guests, enhancing their experience. - [Sophisticated Fire-Starting Kits](https://www.trendhunter.com/trends/george-willy-firestarter): The George & Willy Firestarter Makes Lighting Logs Easy (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate antique-inspired fire-starting kits into the home décor industry to satisfy the demand for vintage aesthetics in modern living spaces. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)