# Soothing Jelly Jelly-based cosmetics become the go-to for sensitive skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 6, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soothing-jelly ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Soothing Jelly trend? **Soothing Jelly:** Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. The moisturizing properties of jelly, as well as its relatively cool temperature, is able to soothe the skin in matters of cleansing and moisturizing more effectively than its liquidy counterparts. The products cater to consumers who prioritize self care, while optimizing functionality and consumer experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 1 to Dec 4, 2017 - Published: Dec 6, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Soothing Jelly trend ### Jelly-based cosmetics Skincare brands are offering jelly-based cosmetics that are perfectly formulated for those with sensitive skin. ### Distinctly textured products Brands are creating unique and distinct textures to differentiate themselves in an overrun market. ### Combination of natural ingredients Brands are using a combination of natural ingredients to provide a range of benefits to consumers, such as clearing and brightening skin. ## What the Soothing Jelly trend means for industry ### For Skincare The skincare industry is embracing jelly-based and natural ingredient products. ### For Travel Non-liquid and easy-to-use jelly-based skincare products are ideal for the travel industry. ### For Beauty and cosmetics Distinct textures are a trend in the beauty and cosmetics industry. ## Workshop question How can your brand optimize experience for its consumers that require specialized attention? ## Trend signals for Soothing Jelly Trend score 3.3 out of 10, from popularity 50%, activity 39%, freshness 8%. - Popularity: 50% - Activity: 39% - Freshness: 8% ## Examples of the Soothing Jelly trend 5 featured examples from Jun 1 to Dec 4, 2017. - [Jelly Based Charcoal Cleansers](https://www.trendhunter.com/trends/jelly-ball): boscia's Jelly Ball Cleanser is Ideal for Any Skin Type (Category: Marketing) Implication: The beauty industry can capitalize on the growing demand for unique and innovative skincare products, particularly charcoal-based options. - [Jelly Textured Face Masks](https://www.trendhunter.com/trends/jelly-face-masks): Lush's Jelly Face Masks Offer a Distinct and Playful Texture (Category: Fashion) Implication: Opportunity for the beauty industry to explore and innovate in the realm of face masks. - [Ginger-Based Jelly Masks](https://www.trendhunter.com/trends/jelly-mask): First Aid Beauty's New Mask Clears and Brightens the Skin (Category: Fashion) Implication: The skincare industry should explore the development of innovative jelly-based products that offer unique texture and delivery systems for enhanced customer experience. - [Moisturizing Jelly Ball Cleansers](https://www.trendhunter.com/trends/tsubaki): The Tsubaki Jelly Ball Cleanses and Hydrates the Skin (Category: Fashion) Implication: The skincare industry can capitalize on the trend of jelly ball cleansers by developing new formulations and textures to cater to different skin types. - [Eye-Hydrating Jellies](https://www.trendhunter.com/trends/eye-jelly): Estee Lauder's Radiant Eye Jelly Brightens Skin's Appearance (Category: Marketing) Implication: Disruptive innovation opportunity: Exploring new formulations and ingredients to create innovative skincare products that cater to specific skin concerns, such as eye hydration an… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)