# Sonic Beverage Musical frequencies are being used to elevate alcoholic beverages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sonically-enhanced-beverage ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Sonic Beverage trend? **Sonic Beverage:** Fusing science and experiential production with the alcohol industry, brands are beginning to infuse music into their wine and beer-making processes in order to enhance their products. It is believed that the frequencies in music help to grow the plants involved in beer and wine production, and offer a richer flavor than those that are grown without the help of music. This distinct production process offers brands a unique selling point that caters to aficionados and novices alike – the former for its promise of quality, and the latter for its appeal to novelty-minded consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: May 24, 2017 to Mar 15, 2018 - Published: Oct 4, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sonic Beverage trend ### Music-Infused Beverages The use of music in the alcohol making process to create unique selling points. ### Multi-Sensory Tastings Engaging multiple senses to enhance the beverage consumption experience. ### Collaborative & Enhanced Beers Collaborating with musical artists and utilizing innovative techniques to create unique beverages. ## What the Sonic Beverage trend means for industry ### For Alcohol Industry Using music and multi-sensory experiences to differentiate products and attract customers. ### For Music Industry Partnering with established and emerging musical artists to create lucrative and mutually beneficial partnerships. ### For Hospitality Industry Providing immersive and unique experiences through multi-sensory and collaborative offerings. ## Workshop question How can your brand alter its production process in a way that offers a distinct selling point to its consumers? ## Trend signals for Sonic Beverage Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%. - Popularity: 66% - Activity: 53% - Freshness: 8% ## Examples of the Sonic Beverage trend 7 featured examples from May 24, 2017 to Mar 15, 2018. - [Song-Sharing Beer Bottles](https://www.trendhunter.com/trends/miller-beer): The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music (Category: Tech) Implication: Opportunity for breweries to differentiate their products and increase consumer engagement with interactive beer bottle experiences. - [Music-Infused Beers](https://www.trendhunter.com/trends/music-infused-beer): B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer (Category: Lifestyle) Implication: Craft breweries can leverage the power of music to create unique and memorable beer experiences for consumers. - [Vinyl-Inspired Pink Beers](https://www.trendhunter.com/trends/the-flaming-lips): The Flaming Lips Teamed Up with Dogfish Head to Create a Pink Beer (Category: Lifestyle) Implication: Craft breweries can take inspiration from this collaboration between Dogfish Head and The Flaming Lips to create unique and memorable collaborations with bands and artists to offe… - [Multi-Sensory Cocktail Tastings](https://www.trendhunter.com/trends/cocktail-tasting): The Berkeley's 'Out of the Blue' Features Scent, Sound and Visuals (Category: Marketing) Implication: Incorporating multi-sensory elements into hotel experiences, such as cocktail tastings, to differentiate and attract discerning customers. - [Sound-Infused Sports Beers](https://www.trendhunter.com/trends/red-hops): Carlsberg's Red Hops Project Exposed Hop Plants to Liverpool FC Games (Category: Marketing) Implication: Creating unique food and beverage items with sound experience. - [Sonically Enhanced Wines](https://www.trendhunter.com/trends/mozart-vineyard): Mozart Vineyard Inserts Music into the Wine-Making Process (Category: Lifestyle) Implication: The application of music during the wine-making process presents an opportunity for differentiation and premium positioning. - [Collaborative Symphonic Beers](https://www.trendhunter.com/trends/plum-beethoven): The Cincinnati Symphony Orchestra Created the 'Plum Beethoven' Beer (Category: Lifestyle) Implication: The rise of collaborative beer products presents opportunities for breweries to expand their market reach and tap into new consumer segments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)