# Solo Festivity Holiday food becomes more accessible for DINKs. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 24, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solo-festivity ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Solo Festivity trend? **Solo Festivity:** As the Millennial demographic comes of age, the average age of parenthood rises, indicating more young people are opting not to start a family. This indicates a shift in the tradition of the holiday meal. To satiate this, more individual-targeted, convenience-focused holiday meals are observed. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2 to Nov 15, 2016 - Published: Nov 24, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Solo Festivity trend ### Solo Festivity Individual-targeted, convenience-focused holiday meals are observed. ### Single-Serve Desserts Single-serve desserts are gaining popularity for the holiday season. ### Collaborations Collaborations among fast food chains and bakery brands are increasing. ## What the Solo Festivity trend means for industry ### For Fast Food Fast food chains have the opportunity to expand their dessert menu with creative single-serve options and collaborations. ### For Bakery Bakery brands have the opportunity to create festive single-serve snacks and partner with fast food chains for increased distribution. ### For Food Packaging Food packaging industries have the opportunity to innovate and create more convenient and environmentally-friendly packaging options for single-serve desserts and holiday meals. ## Workshop question How will changing family dynamics impact the way your brand packages or sells products? ## Trend signals for Solo Festivity Trend score 2.0 out of 10, from popularity 29%, activity 24%, freshness 8%. - Popularity: 29% - Activity: 24% - Freshness: 8% ## Examples of the Solo Festivity trend 4 featured examples from Nov 2 to Nov 15, 2016. - [Single-Serve Holiday Cakes](https://www.trendhunter.com/trends/red-velvet-cake-dessert): Popeyes is Offering a Red Velvet Cake Dessert for the Holiday Season (Category: Lifestyle) Implication: The fast food industry can capitalize on the seasonal dessert trend by introducing limited-time offerings and promoting them alongside their main menu items. - [Bite-Sized Cinnamon Biscuits](https://www.trendhunter.com/trends/cinnabon-biscuit-bites): Church's Chicken is Offering Cinnabon Biscuit Bites for the Holidays (Category: Lifestyle) Implication: The fast food industry has the opportunity to create new desserts and collaborations that cater to consumers' desire for shareable and unique treats. - [Single-Serve Gingerbread Cakes](https://www.trendhunter.com/trends/gingerbread-kandy-kakes): The New Gingerbread Kandy Kakes are a Festive Snack Option (Category: Lifestyle) Implication: Disruptive innovation opportunity for bakeries to introduce innovative flavors and decoration techniques for festive snack cakes. - [Single-Serve Pecan Pies](https://www.trendhunter.com/trends/personalsized-pecan-pies): Krystal's New Holiday Menu Features Personal-Sized Pecan Pies (Category: Lifestyle) Implication: Fast-food chains can capitalize on the trend of personal-sized desserts by offering a variety of single-serve options on their menus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)