# Solidified Tanner Sunless tanning products are increasingly offered in solid forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solidified-tanner ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Solidified Tanner trend? **Solidified Tanner:** Products in the sunless tanning branch of the cosmetic industry are coming in new, solid forms that serve to offer a more distinct product experience for those who enjoy deepening their skin tones. This more condensed form of applying tanner serves two functions – it offers a distinct selling point for brands, and simplifies the process of tanning. This shift combines consumers' desire to avoid taking unhealthy risks in their beauty regimens, along with their desire for both convenience and experience in their consumption choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 23, 2015 to Jun 27, 2017 - Published: Oct 11, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Solidified Tanner trend ### Solid Self-Tanning Products Solid self-tanning bars and sheets are becoming more popular as they offer convenience and a distinct selling point for brands to consumers who want to avoid unhealthy risks in their beauty regimens. ### Skincare-Infused Tanning Products Tanning products infused with high-quality skincare ingredients like lactic acid and Vitamin E are disrupting the beauty industry, offering consumers the best of both worlds to prep their skin with rejuvenating products while simultaneously applying tanning color. ### Travel-Friendly Tanning Products With the increasing demand for travel-friendly beauty products, brands like Sun Bum offer self-tanning towelettes that are quick to apply and come with moisturizing and exfoliating ingredients, ideal for those who are on the go. ## What the Solidified Tanner trend means for industry ### For Cosmetics and Skincare The cosmetic and skincare industry is the main benefactor of these trends in sunless tanning as they continue to seek innovative solutions that combine convenience and skincare benefits with high-quality self-tanning products. ### For Travel and Leisure Travel and leisure industry professionals can benefit from the demand for travel-friendly beauty products by highlighting their convenience to their clients and partnering with beauty brands that focus on creating on-the-go products. ### For Health and Wellness With consumers increasingly seeking ways to avoid unhealthy risks in their beauty regimen, the health and wellness industry can capitalize on this by promoting natural and organic self-tanning products that offer desirable results without harming the skin. ## Workshop question How can your brand simplify or condense one of its products or services to better appeal to consumers' concerned with both time and function? ## Trend signals for Solidified Tanner Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%. - Popularity: 42% - Activity: 38% - Freshness: 8% ## Examples of the Solidified Tanner trend 5 featured examples from Nov 23, 2015 to Jun 27, 2017. - [Tanning Sheet Masks](https://www.trendhunter.com/trends/bronzing-sheet-mask): St. Tropez's New Product is the First-Ever Bronzing Sheet Mask (Category: Fashion) Implication: The combination of Korean skincare technology with self-tanning expertise opens up opportunities for new products in the skincare industry. - [Anti-Aging Tanning Wipes](https://www.trendhunter.com/trends/tanning-wipes): The Dr Dennis Gross Glow Pads Darken the Hue of the Skin on the Face (Category: Fashion) Implication: Opportunity for beauty and skincare brands to create anti-aging tanning products. - [Solid Self-Tanning Bars](https://www.trendhunter.com/trends/self-tanning-product): Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product (Category: Fashion) Implication: The beauty and personal care industry can tap into the growing demand for convenient and sustainable self-tanning options by developing their own line of solid self-tanning produc… - [Vegan Self-Tanning Towelettes](https://www.trendhunter.com/trends/sun-bum): Sun Bum Offers Quick and Simple Applications of Self Tanners (Category: Fashion) Implication: The cosmetics industry can explore disruptive innovation opportunities by developing more convenient, multi-functional, and vegan-friendly skincare and tanning products, following… - [Self-Tanning Face Wipes](https://www.trendhunter.com/trends/tanning-towelettes): Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin (Category: Fashion) Implication: As self-tanning products become more popular, the beauty industry can take advantage of this trend by developing innovative formulations and convenient packaging. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)