# Solidified Micellar The power of micellar water is harnessed into new formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 26, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solidified-micellar ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Solidified Micellar trend? **Solidified Micellar:** With micellar water in its typical liquid form being highly popular, brands are adopting it into solidified formats that offer a new twist on how these cosmetic items can be marketed. This shift comes as consumers become accustomed to the fast-moving innovations in the skincare industry, with super ingredients requiring constant adaptation to meet consumers’ whims – catering to their desire for both novelty and convenience. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 7, 2017 to Jan 17, 2018 - Published: Feb 26, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Solidified Micellar trend ### Solidified Micellar Products Brands are developing solidified versions of micellar products to offer a twist on traditional formulas and meet consumers' desire for novelty and convenience. ### Micellar Technology Integration Micellar technology is being integrated into more personal care product categories, such as soap bars and hair serums. ### Natural Micellar Solutions Consumers are seeking natural alternatives to micellar products that may contain artificial ingredients, leading to the development of natural and organic options. ## What the Solidified Micellar trend means for industry ### For Skincare Industry The skincare industry is seeing constant adaptation and innovation in order to meet consumer desires for novelty, convenience, and natural ingredients. ### For Personal Care Industry Companies within the personal care industry are integrating micellar technology into various product categories to offer a new approach to cleansing, such as in soap bars and hair serums. ### For Natural/Organic Industry The trend towards natural and organic ingredients is influencing the development of micellar products that are free from artificial ingredients to offer more natural alternatives. ## Workshop question How can your brand better adapt to fast-changing customer desires? ## Trend signals for Solidified Micellar Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%. - Popularity: 46% - Activity: 39% - Freshness: 8% ## Examples of the Solidified Micellar trend 4 featured examples from Apr 7, 2017 to Jan 17, 2018. - [Micellar Soap Bars](https://www.trendhunter.com/trends/micellar-technology): Dove's Anti-Stress Beauty Bars Integrate Micellar Technology (Category: Fashion) Implication: The skincare industry can leverage micellar technology to develop innovative cleansing and moisturizing products that enhance the overall skincare routine. - [Micellar Cleansing Wipes](https://www.trendhunter.com/trends/facial-cleansing-wipes): MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water (Category: Fashion) Implication: The beauty and skincare industry can leverage the popularity of micellar water products and expand their offerings to include facial cleansing wipes. - [Artificial Ingredient-Free Supplements](https://www.trendhunter.com/trends/casein-protein-powder): Ascent Native Fuel Micellar Casein Protein Powder is Tasty (Category: Lifestyle) Implication: This trend creates opportunities for companies in the health and wellness industry to develop and market natural protein supplements. - [Hair Buildup Micellar Serums](https://www.trendhunter.com/trends/buildup-buster): The Buildup Buster Serum Was Designed to Deeply Cleanse Hair (Category: Fashion) Implication: Beauty companies can develop hair products that use micellar water and natural ingredients to meet the growing demand for clean beauty. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)