# Solidified Cleanser Facial cleansers are coming in more convenient, solid forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 15, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solidified-cleanser ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Solidified Cleanser trend? **Solidified Cleanser:** Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 8, 2015 to Oct 9, 2017 - Published: Nov 15, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Solidified Cleanser trend ### Solid Cleansers Consumers are gravitating towards solid cleansers due to their convenience and low-mess application method. ### Dual Action Products Products that contain two or more cleansing steps in one package provide a more comprehensive skincare routine to customers. ### Jelly Cleansers Jelly cleansers that come in unique, compact packaging are being designed to accommodate those with any skin type. ## What the Solidified Cleanser trend means for industry ### For Skincare Industry The skincare industry is constantly innovating and releasing new products that challenge the traditional formulas for cleansers and other skincare products. ### For Beauty Industry The beauty industry is always looking for ways to make their products more convenient and mess-free, particularly for customers on-the-go. ### For Travel Industry Travel companies and firms are looking towards these solid, compact skincare products as an essential part of their clients' travel kits. ## Workshop question How can your brand package its product/service in a way that emphasizes both novelty and functionality? ## Trend signals for Solidified Cleanser Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%. - Popularity: 53% - Activity: 41% - Freshness: 8% ## Examples of the Solidified Cleanser trend 6 featured examples from Aug 8, 2015 to Oct 9, 2017. - [Jelly Based Charcoal Cleansers](https://www.trendhunter.com/trends/jelly-ball): boscia's Jelly Ball Cleanser is Ideal for Any Skin Type (Category: Marketing) Implication: The beauty industry can capitalize on the growing demand for unique and innovative skincare products, particularly charcoal-based options. - [Facial Exfoliant Sticks](https://www.trendhunter.com/trends/face-exfoliator): Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator (Category: Fashion) Implication: The skincare industry is well-positioned to innovate on the solid format introduced by Tarte's 'Frxxxtion Stick.' - [Three-in-One Solid Cleansers](https://www.trendhunter.com/trends/solid-cleanser): Caolion's Cleansing Sticks Transform from a Balm to an Oil to Foam (Category: Fashion) Implication: The beauty industry can explore the potential of solid stick formats to revolutionize their product offerings and meet changing consumer preferences. - [Rose Skincare Sticks](https://www.trendhunter.com/trends/rose-cleansing-stick): The Korean Beauty Company 'Su:m 37' Produced a Rose Cleansing Stick (Category: Lifestyle) Implication: The Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the beauty industry to innovate in natural and multifunctional skincare products that cater to the rising dema… - [Charcoal Cleansing Sticks](https://www.trendhunter.com/trends/cleansing-stick): This 'boscia' Stick Aims to Draw Out Impurities from the Skin (Category: Fashion) Implication: The skincare industry can capitalize on the trend of solid, innovative products like the boscia Charcoal Cleansing Stick to provide unique and effective cleansing options for cons… - [Dual Skin Cleansers](https://www.trendhunter.com/trends/double-cleanse): The Pixi + Caroline Hirons Double Cleanse Contains Two Cleansing Products (Category: Fashion) Implication: Disruptive innovation opportunity: Develop dual skin cleansers that combine different skincare formulas to enhance cleansing effectiveness and provide added benefits for consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)