# Solid Moisture Moisturizers that come in solid form are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solid-moisture ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Solid Moisture trend? **Solid Moisture:** Skincare brands are releasing solid moisturizers that offer a different product experience than customers are accustomed to. These moisturizers have a range of benefits incuding reduced packaging waste and convenient application. ## The consumer insight behind the Solid Moisture trend With products in the skincare industry being as diverse as they now are, brands are having to consistently innovate in order to keep consumers' attention. Products that offer distinct formulations or formats, but that still protect users' time are appealing to convenience-minded consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 14, 2019 to Sep 24, 2021 - Published: Mar 10, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Solid Moisture trend ### Solid Skincare Solid skincare products are becoming popular for their convenience, packaging and sensorial benefits, thereby disrupting the traditional skincare formats. ### CBD Infused Skincare CBD infused skincare products are becoming popular among consumers for their stress-relieving and calming properties, creating big opportunities within the beauty industry. ### Cooling Skincare Cooling skincare products that tend to boast anti-inflammatory and tightening properties are becoming a growing trend due to its effectiveness and unique sensorial experience. ## What the Solid Moisture trend means for industry ### For Beauty Industry The beauty industry must continue to innovate and develop new, exciting product formulations to battle the growing competition in the skincare industry. ### For Packaging Industry As consumers increasingly demand eco-friendly, sustainable and easily transportable packaging solutions, the packaging industry has a chance to provide innovative solutions. ### For CBD Industry With the growing interest and acceptance of CBD and its potential benefits, the CBD industry has an opportunity to tap into the skincare industry for growth and development. ## Workshop question How can your brand better prioritize convenience for its customers? ## Trend signals for Solid Moisture Trend score 4.9 out of 10, from popularity 68%, activity 69%, freshness 10%. - Popularity: 68% - Activity: 69% - Freshness: 10% ## Examples of the Solid Moisture trend 6 featured examples from Jun 14, 2019 to Sep 24, 2021. - [Frozen Cream Moisturizers](https://www.trendhunter.com/trends/frozen-cream): The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening (Category: Fashion) Implication: The skincare industry can explore the use of natural cooling ingredients, such as Icelandic water and lemongrass extract, in creating innovative products that offer soothing and h… - [Waste-Free Solid Moisturizers](https://www.trendhunter.com/trends/daily-stone): The Kate McLeod Daily Stone is Made with 80% Cocoa Butter (Category: Eco) Implication: The beauty and personal care industry can explore the potential of waterless products and sustainable packaging to meet the growing demand for eco-friendly alternatives. - [Jelly Serum Bars](https://www.trendhunter.com/trends/serum-bars): Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils (Category: Eco) Implication: The skincare industry can leverage solid skincare bars and all-in-one products to address consumer demand for sustainable and efficient solutions. - [CBD-Infused Posterior Balms](https://www.trendhunter.com/trends/butt-balm): Bawdy's CBD Butt Balm Moisturizes the Skin for "Chilled-Out Glutes" (Category: Fashion) Implication: Disruptive innovation opportunities for introducing CBD-infused beauty products that provide therapeutic benefits. - [Low-Waste Solid Moisturizers](https://www.trendhunter.com/trends/solid-moisturizer): XO Solids is a Multi-Use Stick for Soothing, Plumping & Hydrating (Category: Eco) Implication: The beauty and skincare industry has the potential to create more low-waste, multi-use, and natural ingredient-based products like XO Solids by XO Treatment Room. - [Moisturizing Lotion Sticks](https://www.trendhunter.com/trends/lotion-stick): Oyu Cosmetics' Solid Stick is Made Out of Sheep's Tail Fat (Category: Fashion) Implication: Opportunity for brands to disrupt the traditional beauty and personal care industry by introducing innovative, all-organic products with unique ingredients that cater to consumers… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)