Beverage companies are increasingly experimenting with new product formats
Trend - Brands are looking to diversify the drinking experience for the consumer by offering hot beverages—such as coffee, hot chocolate, and tea—in a solid format. Mess-free and less wasteful in terms of packaging, the "bombs" dissolve when dropped in hot water.
Insight - When it comes to the things that they consume, contemporary consumers embrace the many options that the market gives them and are consistently on the lookout for what might deliver the best possible experience. In this space, many are enticed by novelty and, as a result, are much more likely to be adventurous when making purchasing decisions. In doing so, they satisfy their curiosity, while experimenting with products that might end up fitting their lifestyle needs and preferences better.
Insight - When it comes to the things that they consume, contemporary consumers embrace the many options that the market gives them and are consistently on the lookout for what might deliver the best possible experience. In this space, many are enticed by novelty and, as a result, are much more likely to be adventurous when making purchasing decisions. In doing so, they satisfy their curiosity, while experimenting with products that might end up fitting their lifestyle needs and preferences better.
Workshop Question - Conceptualize a novel approach/format for a product that is relevant to your brand.
