# Solar Transport Vehicles incorporate solar panels as a source of alternative power. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 7, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solar-transport ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Solar Transport trend? **Solar Transport:** With the rise in popularity of electric and hybrid vehicles, manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. As consumers continue to prioritize being environmentally conscious with their purchase decisions, brands are looking to incorporate distinguishing details that meet consumer expectations. ## The consumer insight behind the Solar Transport trend Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 2, 2018 to Jan 4, 2020 - Published: Nov 7, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Solar Transport trend ### Alternative Power Sources for Eco-Conscious Vehicles Manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. ### Shift Towards Electric Personal Transportation Solutions The shift towards electrified personal transportation solutions will no doubt transform the way we think about driving. ### Second Life Batteries for Sustainability Second life batteries may become an industry norm for EV manufacturers who focus on sustainability. ## What the Solar Transport trend means for industry ### For Automotive The automotive industry is seeing a shift towards alternative power sources and electric personal transportation solutions. ### For Renewable Energy Renewable energy industries are seeing innovation opportunities in the use of second life batteries and solar panels. ### For Consumer Electronics Consumer electronics industries may be influenced by the trend towards solar-powered electric vehicles and their related technology innovations. ## Workshop question How can your brand use your consumers’ priorities to guide the development of new products or services? ## Trend signals for Solar Transport Trend score 4.9 out of 10, from popularity 64%, activity 73%, freshness 9%. - Popularity: 64% - Activity: 73% - Freshness: 9% ## Examples of the Solar Transport trend 4 featured examples from Nov 2, 2018 to Jan 4, 2020. - [Solar Panel Vehicle Roofs](https://www.trendhunter.com/trends/solar-roofs): Hyundai Unveiled New Plans for Solar Roofs on its Upcoming Vehicles (Category: Autos) Implication: Opportunity for disruptive innovation in electric vehicle manufacturing, charging infrastructure development, and sustainable vehicle design. - [Solar Cell-Covered Cars](https://www.trendhunter.com/trends/solarpowered-electric-vehicle): This Solar-Powered Electric Vehicle from Aptera is Speedy and Efficient (Category: Autos) Implication: The integration of solar panels and autopilot systems in electric vehicles presents disruptive innovation opportunities in the automotive industry. - [Reusable Car Batteries](https://www.trendhunter.com/trends/ev-batteries): Rivian EV Batteries Will Be Repurposed for Solar Energy (Category: Autos) Implication: Opportunity to repurpose used EV batteries for other applications, creating additional revenue streams. - [Long Range Eco Cars](https://www.trendhunter.com/trends/lightyear-one): Lightyear Revealed Its Solar-Powered Lightyear One (Category: Autos) Implication: Automotive manufacturers can explore the production of long-range electric vehicles with integrated solar charging systems, providing consumers with more sustainable transportatio… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)