# Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 26, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/solar-paranoia ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Solar Paranoia trend? **Solar Paranoia:** Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 15, 2014 to Aug 24, 2016 - Published: Jun 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Solar Paranoia trend ### Extreme Sun Protection Companies are creating more extreme measures of sun protection that go past the average SPF for anti-aging concerns ### Multi-Functional Sun Protection New sun protection products are being designed with multiple functions, such as the ability to protect against rain and harmful UV rays or to charge devices and power GPS ### Fashionable Sun Protection Accessories Fashionable sun protection accessories like vivid visor collections are being designed to cater to the younger generation of fashion fans ## What the Solar Paranoia trend means for industry ### For Beauty The beauty industry can explore creating more extreme measures of sun protection for anti-aging concerns ### For Outdoor Furniture The outdoor furniture industry can explore designing flexible solutions for staying comfortable outside with embedded sun shades ### For Fashion The fashion industry can explore creating fashionable sun protection accessories to cater to the younger generation of fashion fans ## Workshop question How does your brand or product slot into your customer's personal online brand? ## Trend signals for Solar Paranoia Trend score 4.8 out of 10, from popularity 66%, activity 69%, freshness 8%. - Popularity: 66% - Activity: 69% - Freshness: 8% ## Examples of the Solar Paranoia trend 5 featured examples from Jul 15, 2014 to Aug 24, 2016. - [Cooling Solar Umbrellas](https://www.trendhunter.com/trends/solar-umbrellas): The 'Kafya' Parasol Uses The Sun's Rays To Charge Devices and Power a GPS (Category: Art & Design) Implication: The Kafya parasol and other solar-powered outdoor products can be used in the outdoor living industry to create eco-friendly and functional designs. - [Vivid Visor Accessories](https://www.trendhunter.com/trends/visor-collection): Esqape's 'Shade' Visors Come in Three Youthful Styles (Category: Fashion) Implication: Opportunities for fashion retailers to create unique and bold statement pieces for a younger demographic - [All-Weather Umbrellas](https://www.trendhunter.com/trends/protect-against-rain): The 'Blue Jean Umbrella' Will Protect Against Rain and Harmful UV Rays (Category: Lifestyle) Implication: The fashion industry can explore the use of innovative fabrics, like the one used in the 'Blue Jean Umbrella', for creating clothing with high UV protection. - [Chic Shading Deck Furniture](https://www.trendhunter.com/trends/deck-chair): The Triconfort Double Swivel Deck Chair Promises Comfort (Category: Art & Design) Implication: There is a growing demand for more innovative and versatile outdoor furniture designs with incorporated sun shading features. - [Facial Sunblock Garments](https://www.trendhunter.com/trends/sun-mask): This Skin-Protective Sun Mask is Intended for Fair-Skinned Athletes (Category: Fashion) Implication: Fashion brands can capitalize on the growing demand for UV protection garments and accessories by incorporating innovative materials and designs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)