# Soil Supplement Health food brands source digestive ingredients from soil. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 14, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soil-supplement ## Key Figures - Trend score: 1.0/10 - Evidence articles: 4 ## What is the Soil Supplement trend? **Soil Supplement:** Health food brands are offering probiotic supplements to enhance digestive health, but the twist is that they're more frequently offering products that are based in soil. These products appeal to consumers for their natural benefits to their health, while also appealing for the unusual source from which they come from. ## The consumer insight behind the Soil Supplement trend For today's health and wellness-committed consumer, "natural" ingredients are their primary source of sustenance. In most healthy diets, the incorporation of unprocessed ingredients are key, and many people also make sure they're getting everything they need by supplementing with vitamins, minerals and other ingredients in pill form. The appeal of natural ingredients, for consumers, is that the use of them immediately establishes trust in the product. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 12 to Feb 15, 2019 - Published: Feb 14, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Soil Supplement trend ### Natural and Unprocessed Ingredients Consumers are seeking out natural and unprocessed ingredients as a primary source of sustenance in their healthy diets. ### Soil-Based Probiotics Soil-based probiotics are emerging as a trend in the health food industry, appealing to consumers for their natural benefits to digestive and immune health. ### Shelf-Stable Probiotic Supplements Probiotic supplements that do not require refrigeration are becoming popular, providing a natural and convenient solution for consumers seeking digestive and immune system support. ## What the Soil Supplement trend means for industry ### For Health and Wellness The health and wellness industry should be aware of the increasing preference for natural and unprocessed ingredients, as well as the trend for soil-based and shelf-stable probiotic supplements. ### For Supplement Manufacturing Supplement manufacturers can capitalize on the trend for natural and unprocessed ingredients, and develop shelf-stable probiotic supplements that support digestive and immune system health. ### For Organic Food Production Organic food producers can consider utilizing soil-based probiotics in their products to appeal to consumers seeking natural and unprocessed ingredients, as well as digestive and immune system support. ## Workshop question How could your brand surprise its customer with unlikely collaborations or inclusions into its product/service? ## Trend signals for Soil Supplement Trend score 1.0 out of 10, from popularity 12%, activity 9%, freshness 8%. - Popularity: 12% - Activity: 9% - Freshness: 8% ## Examples of the Soil Supplement trend 4 featured examples from Feb 12 to Feb 15, 2019. - [Soil-Sourced Probiotic Supplements](https://www.trendhunter.com/trends/organic-3-primal-soil-probiotic-supplement): The Organic 3 Primal Soil Probiotic Supplement is Natural (Category: Lifestyle) Implication: The health and wellness industry can explore soil-sourced probiotic supplements to enhance their range of offerings and appeal to consumers seeking alternative health solutions. - [Wellness-Focused Organic Probiotic Supplements](https://www.trendhunter.com/trends/organic-probiotic-supplements): Ancient Nutrition's Product Supports Digestion (Category: Lifestyle) Implication: Health and wellness industry can benefit from disruptive innovation opportunities by developing new organic probiotic supplements that focus on supporting overall wellness and enh… - [Broad-Spectrum Digestive Aids](https://www.trendhunter.com/trends/enviromedica-terraflora-broad-spectrum-synbiotic): The Enviromedica Terraflora Broad Spectrum Synbiotic is Soil-Based (Category: Lifestyle) Implication: The nutraceutical industry could take advantage of the increasing demand for supplements that contain Bacillus-based strains for digestive and immune health, as well as the trend… - [Soil-Based SBO Probiotics](https://www.trendhunter.com/trends/sbo-probiotic): Codeage's Supplements Ensure Optimal Digestive & Immune Support (Category: Lifestyle) Implication: The health and wellness supplements industry can take advantage of the growing demand for specialized supplements that cater to different health and lifestyle needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)