# Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soda-upheaval ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Soda Upheaval trend? **Soda Upheaval:** Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2014 to Oct 9, 2015 - Published: Oct 28, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Soda Upheaval trend ### Healthy beverage alternatives Brands are innovating to replace traditional sugary drinks with healthier alternatives like sparkling anti-oxidant beverages ### Naturally flavored drinks Brands are producing drinks flavored by real fruit juice to provide a sugar-free alternative for children and other health conscious consumers ### Disruptive packaging design Creative branding is being used to change consumer perceptions of healthy beverages and encourage sales, like in the case of Mack's Eplecider ## What the Soda Upheaval trend means for industry ### For Beverage industry The beverage industry is facing a shift as consumers demand healthier alternatives and innovative branding approaches ### For Packaging industry Innovative packaging designs are being utilized to showcase health-conscious beverages and encourage sales ### For Health and wellness industry The growing popularity of healthy beverages reflects a broader trend toward health and wellness across a variety of industries ## Trend signals for Soda Upheaval Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%. - Popularity: 57% - Activity: 58% - Freshness: 8% ## Examples of the Soda Upheaval trend 4 featured examples from Sep 18, 2014 to Oct 9, 2015. - [Naturally Sweetened Soft Drinks](https://www.trendhunter.com/trends/sugarfree-soda): This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks (Category: Life-Stages) Implication: The beverage manufacturing industry can explore the production of sugar-free soft drinks infused with natural flavors to cater to health-conscious consumers. - [Energetic Vitamin Drinks](https://www.trendhunter.com/trends/vitamin-drink): This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage (Category: Lifestyle) Implication: The beverage industry can innovate by designing vitamin drinks that blur the lines between energy drinks and healthier beverage options. - [Healthy Carbonated Drinks](https://www.trendhunter.com/trends/healthy-carbonated-drinks): Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line (Category: Lifestyle) Implication: With the increasingly health-conscious consumers, the beverage industry can capitalize on the creation and marketing of healthy carbonated drinks. - [Soda-Like Cider Bottles](https://www.trendhunter.com/trends/apple-cider-bottle): This Apple Cider Bottle Hints at Its Non-Alcoholic Content (Category: Lifestyle) Implication: The clear packaging trend can be applied to various beverage industries, including water, juice, and other non-alcoholic drinks, to provide transparency and enhance consumer exper… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)