# Soda Reinvention Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/soda-revival ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Soda Reinvention trend? **Soda Reinvention:** Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 8, 2014 to Sep 25, 2015 - Published: Nov 27, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Soda Reinvention trend ### Modernized Packaging Soda brands are updating their packaging to appeal to modern consumer tastes. ### Health-Conscious Offerings Soda companies are offering healthier alternatives to traditional high-sugar beverages. ### Craft Sodas Brands are coming out with upscale and innovative sodas that appeal to sophisticated palates. ## What the Soda Reinvention trend means for industry ### For Food and Beverages The soda industry is part of the larger food and beverage industry, and these trends reflect its evolving competitive landscape. ### For Packaging Design As soda companies modernize their packaging, the packaging design industry will also see new opportunities to innovate and experiment. ### For Health and Wellness The growth of health-conscious offerings in the soda industry indicates a broader trend towards healthier lifestyles and consumer preferences. ## Trend signals for Soda Reinvention Trend score 4.1 out of 10, from popularity 68%, activity 47%, freshness 8%. - Popularity: 68% - Activity: 47% - Freshness: 8% ## Examples of the Soda Reinvention trend 5 featured examples from Apr 8, 2014 to Sep 25, 2015. - [Crisp Clean Summery Beverages](https://www.trendhunter.com/trends/soda-drink): The Höpt Soda Drink Range is Delicious and a Healthy Alternative (Category: Lifestyle) Implication: Höpt's soda drinks expand the beverage industry's range of healthier, low-sugar options that appeal to health-conscious consumers. - [Hip Natural Sodas](https://www.trendhunter.com/trends/natural-soda-drink): Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff' (Category: Lifestyle) Implication: The carbonated soft drink industry can take advantage of the trend towards healthier and low-calorie alternatives with unique fruit ingredients. - [Craft Soda Rebranding](https://www.trendhunter.com/trends/soda-rebranding): The Mountain Dew's New Black Label Pop is Geared Towards Students (Category: Lifestyle) Implication: Beverage manufacturers can look at crafting soda and infusing natural ingredients into their products to stay ahead of market trends. - [Spiked Fruity Sodas](https://www.trendhunter.com/trends/vodka-soda): Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of spiked fruit sodas by partnering with alcohol manufacturers or creating their own line of alcoholic beverages. - [Upscaled Soda Branding](https://www.trendhunter.com/trends/shasta): Shasta Needed a New Look to Appear Higher in Quality (Category: Marketing) Implication: Beverage industry can leverage upgraded branding strategies and symbolic representations to resonate with consumer preferences. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)