# App Altruism Enhancing convenience for philanthropy, apps offer anywhere social good. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 6, 2014, updated Jan 22, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socially-responsappble ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the App Altruism trend? **App Altruism:** Helping to boost involvement from the connected generations, apps for social good bring philanthropy into the 21st century with easier accessibility for younger demographics. Beyond this, apps for social good require significantly less time to take part, thus widening the scope and appealing to the time-crunched. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 16, 2013 to Jun 20, 2015 - Published: Jan 6, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the App Altruism trend ### Philanthropy on Social Media Apps that combine social media with philanthropy are on the rise, providing an opportunity to attract socially conscious and tech-savvy demographics. ### Convenient Donation Apps The popularity of donation apps is increasing due to their ease of use, making philanthropy more accessible for individuals with little time to spare, thus creating opportunities for businesses to partner with such apps and gain positive brand visibility. ### Daily Corporate Social Responsibility Apps that encourage individuals to donate small amounts for social good can unlock corporate funds, presenting an opportunity for brands to participate in daily corporate social responsibility and partner with philanthropic organizations. ## What the App Altruism trend means for industry ### For Social Media The rise of social media apps promoting philanthropic causes suggest a growing market in which to create innovative campaigns that engage younger demographics. ### For Tech for Social Good Accessibility is important for engaging younger people in social good; this presents a space for entrepreneurs to provide creative and accessible solutions that fulfil an individual's desire to contribute to social good and make a tangible difference. ### For Corporate Philanthropy The rise of apps that facilitate philanthropy provide businesses with a unique opportunity to participate in corporate social responsibility, without substantial investment, while at the same time increasing their brand visibility. ## Trend signals for App Altruism Trend score 3.6 out of 10, from popularity 68%, activity 33%, freshness 8%. - Popularity: 68% - Activity: 33% - Freshness: 8% ## Examples of the App Altruism trend 6 featured examples from Apr 16, 2013 to Jun 20, 2015. - [Daily Donation Apps](https://www.trendhunter.com/trends/tinbox): The Tinbox App Enables Users to Donate EUR 1 a Day to Charity for Free (Category: Social Good) Implication: The charitable app industry is being disrupted by the emergence of daily donation apps, revolutionizing the way people contribute to charitable causes. - [Charitable Food Photography Apps](https://www.trendhunter.com/trends/feedie-app): The Feedie App Lets You Donate a Meal Simply by Taking a Picture (Category: Social Good) Implication: Partnering with social good apps like Feedie could help food service businesses appeal to younger generations and demonstrate their commitment to actively support charitable cause… - [Charity Fundraising Apps](https://www.trendhunter.com/trends/homeless-organizations): The 'WeShelter' App Sends Corporate Funds to Local Homeless Organizations (Category: Social Good) Implication: Non-profit organizations can explore partnerships with fundraising apps like WeShelter to expand their donation base and access corporate funds. - [Social Good-Measuring Apps](https://www.trendhunter.com/trends/handprint-app): The 'Handprint' App Measures How Much You're Doing to Heal the Planet (Category: Eco) Implication: The 'Handprints' app is part of the sustainability industry, providing a tool to measure positive impact and encourage eco-friendly actions. - [Volunteer-Recruiting Apps](https://www.trendhunter.com/trends/commune-app): The 'Commune' App Helps You Launch Your Social Good Projects (Category: Tech) Implication: Help nonprofit organizations streamline volunteer recruitment and project management. - [Social Good Photo Apps](https://www.trendhunter.com/trends/foodsharefilter): FoodShareFilter is an Instagram Supported Filter That Profits an NGO (Category: Social Good) Implication: The mobile app industry can benefit from new opportunities in developing charity-funded apps or expanding into the social good photo app market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)