# Socialized Reward Points programs are integrated into common social networks for youth appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 9, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-reward ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Socialized Reward trend? **Socialized Reward:** Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 27, 2015 to Nov 8, 2016 - Published: Jul 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Socialized Reward trend ### Social Loyalty Programs Offering perks and discounts on social platforms like Twitter and Instagram to cater to Millennial consumers. ### Data-Driven Rewards Brands are offering consumers free data in exchange of completing surveys with the use of mobile apps. ### Social Media Incentives Businesses are encouraging voter participation and spreading positivity by offering free products like ice cream or gas in exchange of social media activity. ## What the Socialized Reward trend means for industry ### For Hospitality The hospitality industry can implement social loyalty programs to personalize guest experiences and gain loyalty, particularly with Millennial customers. ### For Market Research Market research firms can explore data-driven rewards mobile apps and offer insights on customer behavior to a variety of brands. ### For Fast Food Fast food chains can incentivize social media activity and gamify their promotions using mobile apps that reward customers for engaging in their brand's social media content, leading to greater brand loyalty. ## Workshop question What is one kind of loyalty program you could install that would surprise and delight your customer? ## Trend signals for Socialized Reward Trend score 3.6 out of 10, from popularity 62%, activity 36%, freshness 8%. - Popularity: 62% - Activity: 36% - Freshness: 8% ## Examples of the Socialized Reward trend 6 featured examples from Oct 27, 2015 to Nov 8, 2016. - [Fast Food Social Apps](https://www.trendhunter.com/trends/taco-bell-explore): Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags (Category: Lifestyle) Implication: Gamified rewards apps offer fast food chains an innovative way to engage with customers and drive sales. - [Rewarding Selfie Apps](https://www.trendhunter.com/trends/pay-your-selfie): 'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies (Category: Marketing) Implication: Tech companies can develop selfie apps or enhance existing social media platforms to incorporate monetization features, attracting a larger user base. - [Data-Rewarding Apps](https://www.trendhunter.com/trends/data-perks): The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys (Category: Tech) Implication: Companies like AT&T and other telecom providers are at the forefront of the data-for-surveys trend, providing consumers with innovative ways to access data while gathering valuabl… - [Online Positivity Campaigns](https://www.trendhunter.com/trends/fueling-possibilities): 'Fueling Possibilities' Gives Free Gas for Positive Social Media (Category: Autos) Implication: Opportunity for marketing and advertising agencies to utilize AI technology to create campaigns that promote positivity on social media. - [Political Dessert Incentives](https://www.trendhunter.com/trends/youth-vote): Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream (Category: Pop Culture) Implication: Food and beverage companies can tap into the political realm to engage with consumers and promote civic participation. - [Festive Donut Promotions](https://www.trendhunter.com/trends/ddcoffeejoy): The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments (Category: Marketing) Implication: Opportunity for food and beverage companies to use social media contests and user-generated content to promote their products and connect with customers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)