# Socialized Purchase Offering guidance, social media apps offer accessible advice when shopping. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-purchase ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Socialized Purchase trend? **Socialized Purchase:** As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 6 to May 30, 2014 - Published: Jun 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Socialized Purchase trend ### Social Media Shopping The use of social media to make online shopping more social, fun, and interactive. ### Personalized Recommendations The use of data to provide personalized shopping recommendations to customers based on their preferences and behavior. ### Crowdsourced Retail The use of community input to provide real recommendations on fit and sizing for a more convenient online shopping experience. ## What the Socialized Purchase trend means for industry ### For Social Media Social media companies can improve their e-commerce integration and provide new features for users to shop more easily. ### For Retail Retail companies can benefit from personalized recommendations to increase customer engagement and retention. ### For Fashion Fashion industry can benefit from crowdsourced retail options to provide better fit information and increase sales. ## Trend signals for Socialized Purchase Trend score 5.4 out of 10, from popularity 94%, activity 61%, freshness 8%. - Popularity: 94% - Activity: 61% - Freshness: 8% ## Examples of the Socialized Purchase trend 4 featured examples from Mar 6 to May 30, 2014. - [Shopping Consultation Apps](https://www.trendhunter.com/trends/fitt): The Fitt App Provides a Second Opinion When Shopping (Category: Tech) - [Crowdsourced Fashion Retail](https://www.trendhunter.com/trends/plus-size-online-shopping): A New Site Could Completely Change Plus Size Online Shopping (Category: Fashion) Implication: Fitbay disrupts the fashion retail industry by providing a crowdsourced shopping platform that connects people with similar body types for personalized recommendations. - [Social Media Retail Stores](https://www.trendhunter.com/trends/paytagz): The Paytagz Website Makes a Full Retail Experience Out of Instagram (Category: Business) Implication: The Paytagz concept presents a disruptive innovation opportunity in the retail industry by combining social media and mobile commerce. - [Hashtag-Driven Fashion Recommendations](https://www.trendhunter.com/trends/fashion-recommendations): Zappos Teams with Instagram to send #OOTD Shopping Tips (Category: Fashion) Implication: The collaboration between Zappos and Instagram presents an opportunity for e-commerce companies to leverage social media for personalized recommendations. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)