# Socialized Politician Political campaigning turns to social media platforms for youthful appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 17, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-politician ## Key Figures - Trend score: 4.5/10 - Evidence articles: 9 ## What is the Socialized Politician trend? **Socialized Politician:** In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 12, 2014 to Jul 22, 2016 - Published: Jun 17, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Socialized Politician trend 9 featured examples from Jun 12, 2014 to Jul 22, 2016. - [Interactive Presidential Chats](https://www.trendhunter.com/trends/president-obama-chat): The President Obama Chat Engaged Young College Students on Tumblr (Category: Marketing) Implication: Creating new features or partnerships to facilitate interactive discussions between politicians and users. - [Political Matchmaking Campaigns](https://www.trendhunter.com/trends/political-campaign): Ontario Libertarian's Political Campaign Courted Voters on Tinder (Category: Marketing) Implication: Integrating innovative digital marketing strategies, like leveraging dating apps, can revolutionize how political campaigns connect with voters. - [Political Cartoon Geofilters](https://www.trendhunter.com/trends/hillary-geofilter): The New Snapchat Hillary Geofilter Features Clinton and Sanders (Category: Marketing) Implication: The use of geofilters and social media platforms in political campaigning opens up new avenues for candidate outreach and engagement with voters. - [Humorous Presidential Emojis](https://www.trendhunter.com/trends/super-tuesday-2016): These Political Emojis are Available for Super Tuesday 2016 (Category: Pop Culture) Implication: The marketing and advertising industries can utilize customized emojis as part of their branding and promotional campaigns. - [Social Media Presidential Campaigns](https://www.trendhunter.com/trends/presidential-campaign): Hillary Clinton Held Her First Major Campaign on Periscope (Category: Pop Culture) Implication: The use of social media, particularly live video streaming, presents opportunities for political campaigns to connect with younger audiences and create more engaged and informed v… - [First Lady Karaoke Videos](https://www.trendhunter.com/trends/carpool-karaoke): Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke' (Category: Pop Culture) Implication: The entertainment industry can benefit from producing karaoke-style videos featuring popular celebrities. - [Streamlined Political Apps](https://www.trendhunter.com/trends/icitizen-app): The iCitizen App Allows You to Target Your Interests (Category: Pop Culture) Implication: Disruptive innovation opportunity: Create customized apps that provide users with personalized and relevant information. - [Political Geofilter Ads](https://www.trendhunter.com/trends/bernie-sanders-snapchat): The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day (Category: Pop Culture) Implication: The political industry can benefit from using social media and digital ad campaigns for targeted outreach to younger voters. - [Inclusive Presidential Social Accounts](https://www.trendhunter.com/trends/snapchat-story): The White House Officially Launched its Own Snapchat Story (Category: Pop Culture) Implication: Political campaigns and government institutions can leverage social media platforms to engage younger voters, increase transparency, and create a more inclusive democracy. **Workshop question:** How can your brand accommodate the varying preferences and strengths of different demographics? ## Themes within the Socialized Politician trend ### Social Media Campaigning Politicians are using social media platforms such as Twitter, Tumblr, Periscope and Tinder to reach out to younger audiences and engage them on a level that they can relate to. ### Interactive Advertising Politicians are innovatively utilizing social media and launching their own Snapchat stories, geofilters, and political emojis to monetize their campaigns and appeal to younger generations. ### Celebrity Political Activism Famous personalities, such as Michelle Obama, partnering with talk-show hosts and engaging in popular skits, are allowing political candidates to connect with new demographics, especially younger voters. ## What the Socialized Politician trend means for industry ### For Social Media Marketing Digital platforms such as Twitter, Tumblr, Periscope, Tinder and Snapchat offer unique opportunities for politicians to engage with younger audiences and launch their own innovative advertising campaigns. ### For Campaign Management Campaign managers must use creative measures such as celebrity political activism and interactive media platforms to keep political campaigns relevant, engaging and in touch with younger generations. ### For Political Analysis Traditional political analysis must take into account the impact of celebrity political activism, social media platforms and interactive branding on voters in order to properly understand and adapt to their future political desires. ## Trend signals for Socialized Politician Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 8%. - Popularity: 72% - Activity: 56% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) All articles: [Pop Culture](https://www.trendhunter.com/popculture)