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# Student Networking 2.0
Students turn to educational networking platforms to connect.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 5, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-learning

## Key Figures

- Trend score: 3.4/10
- Evidence articles: 4

## What is the Student Networking 2.0 trend?

**Student Networking 2.0:** Seeking to maintain an element of social interaction, students, particularly those entering college life, are turning to campus networks and online platforms as a educational tool. Allowing those in the same program or course to connect, these networks provide an efficient yet interactive way for individuals to become comfortable with student life. This reflects a need to make often stressful experiences like going to school more socially engaging.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Sep 16, 2014 to Mar 12, 2015
- Published: May 5, 2015
- Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Student Networking 2.0 trend

### Online and Collaborative Learning Tools

There's an opportunity to develop online and collaborative learning tools to cater to various learning styles and preferences.

### Campus-Specific Social Networks

Developing social networks exclusive to a particular university or college allows students to connect and engage with their peers on a more intimate level.

### Peer-to-Peer Educational Platforms

Creating online communities where students can interact with their peers and teachers can improve academic achievement and collaboration among learners.

## What the Student Networking 2.0 trend means for industry

### For Education Technology

Edtech startups have an opportunity to innovate in the areas of online and collaborative learning tools, and peer-to-peer educational platforms.

### For Marketing and Advertising

Marketing apps that are exclusive to a certain audience, such as college students, can be a unique way to reach this demographic and establish brand awareness.

### For Social Media

Social media platforms can create campus-specific social networks that merge the exclusivity of a university with the connectivity of social media.

## Workshop question

How is your brand adapting to the shifting norms of socialization?

## Trend signals for Student Networking 2.0

Trend score 3.4 out of 10, from popularity 58%, activity 35%, freshness 8%.

- Popularity: 58%
- Activity: 35%
- Freshness: 8%

## Examples of the Student Networking 2.0 trend

4 featured examples from Sep 16, 2014 to Mar 12, 2015.

- [Collaborative Learning Social Networks](https://www.trendhunter.com/trends/studyblue): StudyBlue Provides a Different Approach Towards Studies (Category: Tech)
  Implication: StudyBlue disrupts traditional learning methods and offers a new approach to studying and collaboration for students in K-12 and higher education.
- [Online Educational Communities](https://www.trendhunter.com/trends/better-grades): OneClass is a Startup Focused on Getting Students Better Grades (Category: Business)
  Implication: Disruptive innovation opportunity: Develop innovative educational technology solutions that enhance learning outcomes for students.
- [Classroom Chat Apps](https://www.trendhunter.com/trends/class-chat): The Class Chat App Helps Students Keep in Touch with Other Classmates (Category: Tech)
  Implication: EdTech companies can create and market chat apps that provide students with an enhanced learning experience and foster a sense of community among classmates.
- [Exclusive Campus Networks](https://www.trendhunter.com/trends/speakiesy-app): The College-Only Speakiesy App Can Be Used at SXSW 2015 (Category: Tech)
  Implication: Disruptive innovation opportunities lie in creating specialized social networks for specific communities or educational institutions.

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All articles: [Tech](https://www.trendhunter.com/tech)
