# Socialized Game Games increasingly infiltrate party culture to ease face to face socialization. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Dec 8, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-game ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Socialized Game trend? **Socialized Game:** As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life interactions, face to face games that encourage sharing with other players are rising in prominence at get-togethers, as they particularly appeal to the tech-immersed youth demographic. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19, 2016 to Feb 4, 2017 - Published: Dec 8, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Socialized Game trend ### Gamified Party Culture As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. ### Fast-Paced Games Games that can be played quickly in a matter of minutes without requiring prolonged attention appeal to players who lack patience or have short attention spans. ### Confessional Card Games Games that encourage open and honest discussions among players, such as group card games that ask thought-provoking questions, are gaining popularity to help people strengthen their social bonds. ## What the Socialized Game trend means for industry ### For Board Games Board games that are designed to encourage socialization and foster communication among players offer an opportunity for innovation in game mechanics that can make them more engaging and memorable. ### For App-Based Games Mobile apps that offer party game experiences or recreate popular board games as digital experiences allow game designers to explore new mechanics and features that can make games more accessible or fun for a broader audience. ### For Social Networking Social networking platforms that integrate game-like features, such as group chat games or challenges, can create opportunities for users to engage more deeply with their online communities and expand their social circles. ## Workshop question In what way can your brand create a social activity that reduces stress and increases bonding? ## Trend signals for Socialized Game Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%. - Popularity: 50% - Activity: 49% - Freshness: 8% ## Examples of the Socialized Game trend 4 featured examples from May 19, 2016 to Feb 4, 2017. - [Confessional Card Games](https://www.trendhunter.com/trends/group-card-game): This Group Card Game from 'The School of Life' Encourages Honesty (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the entertainment industry by creating new and engaging group card games that encourage deep conversations and emotional connections. - [Beer-Pong Inspired Party Games](https://www.trendhunter.com/trends/ping-pong-game): The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages (Category: Life-Stages) Implication: With the rise of family-friendly party games, recreation and entertainment companies should consider developing more games that can be enjoyed by people of all ages and skill leve… - [Five Minute Game Designs](https://www.trendhunter.com/trends/five-minute-delivery): 'Five Minute Delivery' Can Be Played Multiple Times Within an Hour (Category: Art & Design) Implication: Opportunity for disruptive innovation in the board game industry by creating games that cater to players seeking shorter play sessions. - [Cooperative Card Games](https://www.trendhunter.com/trends/spaceteam): 'Spaceteam' Challenges Players to Work Together to Save a Breaking Rocket (Category: Life-Stages) Implication: Integrating new modes of cooperative gameplay has the potential to draw in more consumers who prefer to play with others. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)