# Socialized Finance Monetary services are enhanced with social features to attract young consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-finance ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Socialized Finance trend? **Socialized Finance:** Seeking to expand interest and financial literacy, organizations in the banking and finance industry are turning to clever social tactics to connect with a younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to connect all tasks with one's personal brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21, 2015 to Jul 19, 2016 - Published: Apr 16, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Socialized Finance trend ### Social Media Payment Systems Social media payment systems are disrupting traditional payment methods and offering fast, convenient banking options. ### Socialized Finance Monetary services - enhanced with social features to boost financial literacy and interest - are connecting with younger audiences. ### Social Media-Based Banking Digital banks like Fidor are innovating and offering unconventional services that reward customers based on their social media activity. ## What the Socialized Finance trend means for industry ### For Banking and Finance The banking and finance industry is experiencing innovation with the integration of social media and online platforms to provide convenient banking options. ### For Digital Publishing Digital publishing platforms are embracing social paywall services to monetize content while still keeping their audiences in mind. ### For Insurance Insurance companies are using social media platforms to offer practical financial advice and connect with younger generations who may be intimidated by traditional insurance services. ## Workshop question How does your brand help your consumer transition into the next stage of their life? ## Trend signals for Socialized Finance Trend score 3.1 out of 10, from popularity 56%, activity 27%, freshness 8%. - Popularity: 56% - Activity: 27% - Freshness: 8% ## Examples of the Socialized Finance trend 6 featured examples from Jan 21, 2015 to Jul 19, 2016. - [Social Media Insurance Tips](https://www.trendhunter.com/trends/new-york-life): New York Life is Using Instagram to Share Financial Advice (Category: Marketing) Implication: Insurance companies can utilize social media platforms to reach and educate potential customers, fostering trust and building brand loyalty. - [Social Media-Based Banking](https://www.trendhunter.com/trends/fidor-bank): Fidor Bank Sets Its Interest Rates Based On Facebook Likes (Category: Business) Implication: Disruptive innovation opportunity: Create digital banking services that cater to customers' needs without the requirement of physical branches. - [Social Paywall Services](https://www.trendhunter.com/trends/paywall-option): PayOrShare Offers Readers a Flexible Social Currency Paywall Option (Category: Social Media) Implication: Platforms like PayOrShare are disrupting the online publishing industry by offering a more flexible and audience-focused approach to monetizing content. - [Social Banking Transactions](https://www.trendhunter.com/trends/social-media-money-transfer): ICICI Bank Lets You Perform Social Media Money Transfers via Twitter (Category: Business) Implication: Banks can leverage social media money transfer services to provide customers with convenient and efficient banking experiences. - [Social Media Payment Systems](https://www.trendhunter.com/trends/social-media-payment): This New Service Helps Banks Take Payments Via Social Media Platforms (Category: Tech) Implication: Fastacash introduces disruptive innovation by allowing banks to leverage social media platforms for accepting financial payments. - [Social Media Cryptocurrencies](https://www.trendhunter.com/trends/currency-of-attention): The Reveal App Gives Users Ownership with a Currency of Attention (Category: Social Media) Implication: The social media industry can explore incorporating cryptocurrency rewards as a means to enhance user engagement and loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)