# Conversational Consumption Selling based on kitsch, brands adopt packaging that demands discussion. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 21, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialized-consumption ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Conversational Consumption trend? **Conversational Consumption:** The modern consumer is over-stimulated by product choice, but more willing to try something out of the ordinary than ever before. Playing up novelty in packaging, independent brands are utilizing unexpected vessels to aid the social aspect of consumption; consumers want to socialize on the topic of product purchases, and something with a kitsch aesthetic worthy of discussion creates autonomous brand buzz. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 27, 2013 to Mar 11, 2014 - Published: Apr 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Conversational Consumption trend ### Kitsch Packaging Utilizing unexpected vessels to aid the social aspect of consumption creates opportunities for autonomous brand buzz. ### Eco-Friendly Packaging Incorporating sustainable and organic materials into product packaging offers an innovation opportunity in eco-friendly production. ### Canned Wine Repurposing beer packaging for wine indicates opportunities to create more casual wine products in the market. ## What the Conversational Consumption trend means for industry ### For Food and Beverage Brands can innovate with packaging design to increase brand awareness and create new experiences in the food and beverage sector. ### For Fashion and Apparel The use of clothing-inspired packaging design can make undergarments more visually appealing and lead to more discrete packaging options in fashion and apparel. ### For Consumer Goods Utilizing innovative sustainable materials can create new opportunities in the consumer goods sector for eco-friendly packaging solutions leading to broader sustainability goals. ## Trend signals for Conversational Consumption Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%. - Popularity: 65% - Activity: 57% - Freshness: 8% ## Examples of the Conversational Consumption trend 6 featured examples from Aug 27, 2013 to Mar 11, 2014. - [Skirt-Wearing Skivvies Branding](https://www.trendhunter.com/trends/oops-panties-packaging): Oops! Panties Packaging Hides Secrets of its Contents with Clothes (Category: Fashion) Implication: The lingerie industry can explore the potential of personalized packaging and playful branding to differentiate their products and create a unique customer experience. - [Fortress Bottle Branding](https://www.trendhunter.com/trends/long-john-whisky-packaging): Long John Whisky Packaging Takes the Look of a Castle Tower (Category: Lifestyle) Implication: Disruptive innovation opportunity for alcohol companies to create captivating packaging designs that stand out on store shelves and resonate with consumers. - [Packed Lunch Snack Wrappers](https://www.trendhunter.com/trends/picnic-packaging): Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable (Category: Lifestyle) Implication: Food manufacturers can explore nostalgic and reusable packaging solutions for snacks and lunch items. - [Hay-Made Egg Cartons](https://www.trendhunter.com/trends/happy-eggs): Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design (Category: Eco) Implication: A focus on environmentally friendly packaging design within the food industry. - [Alcoholic Shampoo Branding](https://www.trendhunter.com/trends/weizen-bier-wheat-shampoo-packaging): Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink (Category: Fashion) Implication: Opportunity for beauty and personal care companies to tap into the trend of using unconventional ingredients in hair grooming products, attracting consumers looking for unique and… - [Tastefully Canned Wine](https://www.trendhunter.com/trends/union-wine-company): The Union Wine Company Introduces the 'Beerification' of Wine (Category: Lifestyle) Implication: Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)