# Socialite Persuasion Fashion uses members of high society for aspirational messaging. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 8, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/socialite-persuasion ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Socialite Persuasion trend? **Socialite Persuasion:** Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31 to Nov 15, 2012 - Published: Jan 8, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Socialite Persuasion trend 4 featured examples from May 31 to Nov 15, 2012. - [Sultry Socialite Editorials](https://www.trendhunter.com/trends/georgia-may-jagger-jason-kibbler): The Georgia May Jagger Jason Kibbler Photoshoot is Playful Rocker Chic (Category: Pop Culture) Implication: Fashion brands can leverage the rocker chic trend to create bold and playful clothing lines that resonate with a younger audience. - [Glam Snacking Socialite Shoots](https://www.trendhunter.com/trends/vogue-turkey-june-2012): The Vogue Turkey June 2012 Editorial Celebrates Candy and Ice Cream (Category: Pop Culture) Implication: Disruptive innovation opportunity: Create a line of jewelry and accessories that feature food-inspired designs and motifs. - [High Society Celebritorials](https://www.trendhunter.com/trends/hollywoods-rebel-belle): The Vanity Fair 'Hollywood's Rebel Belle' July 2012 Spread is Elite (Category: Pop Culture) Implication: The demand for high-quality celebrity pics and photoshoots suggests a disruptive innovation opportunity within the photography industry through the use of emerging technologies su… - [Racy Socialite Editorials](https://www.trendhunter.com/trends/paris-hilton-gq-russia): The Paris Hilton GQ Russia Photoshoot Shows Off the Heiress Lifestyle (Category: Naughty) Implication: Fashion brands can join forces with popular socialites to create fashion campaigns that appeal to niche markets and capitalize on personal brand power. ## Themes within the Socialite Persuasion trend ### Socialite Endorsements Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal. ### Celebrity Photography Photographers are creating editorial material for fashion magazines featuring celebrities, socialites and public figures. ### Sultry Fashion Photography Magazines are using photography that captures models in alluring and playful ways to show off fashion designs. ## What the Socialite Persuasion trend means for industry ### For Fashion & Apparel Marketing campaigns for apparel and accessories products are turning towards socialites for their aspirational appeal. ### For Photography & Fashion Magazines Photographers are creating editorial material for fashion magazines featuring socialites, celebrities and public figures. ### For Media & Entertainment Magazines are using photography that captures models in alluring and playful ways to show off fashion designs. ## Trend signals for Socialite Persuasion Trend score 4.0 out of 10, from popularity 53%, activity 59%, freshness 8%. - Popularity: 53% - Activity: 59% - Freshness: 8% ## Recent trend clusters - [Paperwork Relief](https://www.trendhunter.com/protrends/health-insurance-ai) (Tech) - [Ritual Retail](https://www.trendhunter.com/protrends/beauty-service-retail) (Business) - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)