# Social Unveiling Brands are turning to social media instead of events to debut products. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 18, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-unveiling ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Social Unveiling trend? **Social Unveiling:** Tapping into the ability for social media to reach a wide audience quickly, designers and brands alike are turning to platforms like Snapchat and Pinterest to debut new products. Creative an incentive for online engagement with brands while generating media attention, this incredibly modern approach to promotion optimizes campaigns for sharing. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 5 to Sep 17, 2013 - Published: Sep 18, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Social Unveiling trend ### Social media product debuts Brands are choosing social media platforms like Snapchat and Pinterest over live events to debut new products, taking advantage of the broad audience reach and media attention on these modern promotion approaches. ### Instagram fashion shoots Smartphone photography and social media are disrupting the fashion industry and making high fashion more accessible to a wider audience by using accessible technology for editorial shoots. ### App-based fashion campaigns Snapchat is becoming a new way for designers to showcase their collections, as social media presence in the Fashion Industry extends beyond Facebook and Twitter. ## What the Social Unveiling trend means for industry ### For E-commerce platforms Integrating user-curated wish lists like Amazon's 'Amazon Collections' can create a more dynamic and visually-pleasing way to organize products and enhance the online shopping experience. ### For Publishing Smartphone photography and social media opens the door for a cost-effective way to create fashion editorials and reach audiences on digital platforms through channels like Instagram and Snapchat. ### For Fashion design Social media campaigns through apps like Snapchat can extend the reach of fashion shows to a broader audience that can't attend, broadening the brand's accessibility while also promoting engagement with the brand. ## Trend signals for Social Unveiling Trend score 5.0 out of 10, from popularity 81%, activity 61%, freshness 8%. - Popularity: 81% - Activity: 61% - Freshness: 8% ## Examples of the Social Unveiling trend 4 featured examples from Aug 5 to Sep 17, 2013. - [Low-Budget Couture Editorials](https://www.trendhunter.com/trends/instagram-fashion): Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot (Category: Fashion) Implication: Fashion houses and magazines can utilize smartphone photography and social media to reach wider audiences and create low-budget but high fashion shoots. - [Pinboard Web Shops](https://www.trendhunter.com/trends/amazon-collections): 'Amazon Collections' is a Pinterest Look-Alike (Category: Business) Implication: The introduction of 'Amazon Collections' suggests that the e-commerce industry should explore ways to enhance product discovery and curation experiences for customers. - [Social Media Fashion Campaigns](https://www.trendhunter.com/trends/j-crew-pinterest): The J Crew Pinterest Collaboration Debuted the Fall Catalog (Category: Fashion) Implication: The fashion industry can explore innovative ways to utilize social media platforms like Pinterest for product launches and brand collaborations. - [Image App-Based Runways](https://www.trendhunter.com/trends/rebecca-minkoff-snapchat): Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line (Category: Tech) Implication: The fashion industry can leverage social media platforms like Snapchat to revolutionize the way collections are showcased, creating a more immersive and accessible experience for… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)