# Social Stay An emphasis on social engagement has hotels turning to more communal interior designs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 10, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-stay ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Social Stay trend? **Social Stay:** As social interaction becomes more of a priority, particularly for young consumers, typically secluded activities are getting revamped to encourage interaction. Designing hotel spaces to be adaptable to social situations and online engagement, hospitality brands are seeking to get travelers more involved during their stay, reflecting a shift towards more participatory forms of travel. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18, 2014 to Apr 21, 2015 - Published: Sep 10, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Stay trend ### Social Interaction Design Hotels are designing spaces that promote social interaction with a mix of vintage and modern furnishings to create a balance between eras. ### Open-Concept Lobbies Hotels are opening up lobbies and incorporating casual and comfortable spaces that encourage guests to interact with self-serve options and work or socialize. ### Retrofitted Designs Hotels are transforming historic buildings and incorporating elements of their history while using materials salvaged from the building to give them a unique and luxurious feel. ## What the Social Stay trend means for industry ### For Hospitality The hospitality industry can use social interaction design in hotel spaces to encourage guests to engage with each other and create memorable experiences. ### For Architecture Architects can incorporate open-concept lobbies in hotel designs to create functional and adaptable spaces that promote interaction and comfort for guests and staff alike. ### For Historic Preservation The retrofitting of historic buildings presents an opportunity for architects to create unique and luxurious hotel spaces that incorporate elements of the building's history, preserving its identity while creating new functional spaces. ## Trend signals for Social Stay Trend score 3.6 out of 10, from popularity 47%, activity 54%, freshness 8%. - Popularity: 47% - Activity: 54% - Freshness: 8% ## Examples of the Social Stay trend 4 featured examples from Jan 18, 2014 to Apr 21, 2015. - [Retrofitted Hotel Lobbies](https://www.trendhunter.com/trends/old-mill-hotel-belgrade): The Old Mill Hotel Belgrade Sits Within a Newly Transformed Building (Category: Art & Design) Implication: Opportunities for hotels and resorts to differentiate themselves by embracing the trend of retrofitted lobbies using salvaged materials, providing a unique and memorable experienc… - [Open-Concept Hotel Lobbies](https://www.trendhunter.com/trends/hotel-lobby-design): Mercure's Hotel Lobby Design Reduces Barriers Between Staff & Guests (Category: World) Implication: Hotels and resorts can embrace open-concept lobby designs and incorporate technology to enhance guest experiences and improve customer satisfaction. - [Social-Promoting Hotels](https://www.trendhunter.com/trends/minimilist-boutique-hotels): The New citizenM Hotel is One of Europe's Top Minimalist Boutique Hotels (Category: World) Implication: The hospitality industry can capitalize on the trend of minimalist boutique hotels by creating unique and immersive experiences for guests. - [Renaissance Hotel Lobbies](https://www.trendhunter.com/trends/eclectic-hotel-lobby): This Eclectic Hotel Lobby Screams Out Vintage Luxe (Category: Art & Design) Implication: Hotels and boutique accommodations can leverage kitsch designs and revitalization makeovers to stand out in a competitive market. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)