# Social Spontaneity Consumers turn to impulsive travel apps to foster new and exciting connections. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-spontaneity ## Key Figures - Trend score: 1.7/10 - Evidence articles: 5 ## What is the Social Spontaneity trend? **Social Spontaneity:** While social interaction is often limited to the familiarity of friends and family, such restrictions can make day-to-day engagement mundane. Seeking socialization in a more riveting manner, consumers are turning to mobile apps that encourage spontaneity and adventure while traveling or on-the-go. Inspiring impulsive behavior, free-spirited apps divert away from traditional methods of planning and preparation, leaving the door open for more social, yet unexpected sources of interaction. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 11, 2013 to Apr 5, 2014 - Published: May 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Social Spontaneity trend ### Spontaneous Travel Apps that encourage spontaneity and adventure while traveling or on-the-go are gaining popularity. ### Virtual Navigation Augmented Reality is being used to help people locate free Wi-Fi or find their bearings in a new city. ### Immersive Entertainment Travel apps that overlay cinema with the real world are allowing users to experience a new destination from a different perspective. ## What the Social Spontaneity trend means for industry ### For Travel and Hospitality Spontaneous travel apps and navigational tools for travelers are creating opportunities to improve the travel experience. ### For Augmented Reality Augmented Reality technology is creating new opportunities for location-based advertising and tourism information. ### For Entertainment and Film Travel apps that overlay cinema with the real world are creating new ways to experience entertainment and explore a destination. ## Trend signals for Social Spontaneity Trend score 1.7 out of 10, from popularity 25%, activity 16%, freshness 8%. - Popularity: 25% - Activity: 16% - Freshness: 8% ## Examples of the Social Spontaneity trend 5 featured examples from Jun 11, 2013 to Apr 5, 2014. - [Wandering Adventurer Apps](https://www.trendhunter.com/trends/crowsflight-app): The Crowsflight App Shows You the Way with a Direction Instead of a Map (Category: Tech) Implication: The Crowsflight app can disrupt the travel and tourism industry by offering tourists a unique way to explore a city and discover hidden gems. - [Spontaneous Travel Apps](https://www.trendhunter.com/trends/traffle): Traffle Chooses Itineraries with a Single Shake (Category: Tech) Implication: The innovative approach of spontaneous travel apps could change the way travel companies think about package options and create new opportunities for personalized, immersive trave… - [Immersive Cinematic Travel Apps](https://www.trendhunter.com/trends/cinemacity-app): The Cinemacity App Overlays Cinema with the World Around You (Category: Pop Culture) Implication: The tourism industry can leverage immersive cinematic travel apps to enhance visitor experiences and attract film enthusiasts to explore different destinations. - [Virtually Navigated Wi-Fi Locators](https://www.trendhunter.com/trends/free-wifi-map): This App Shows a Free Wi-Fi Map and Leads People to It with AR (Category: Tech) Implication: Mobile app development companies can seize the opportunity to create innovative apps that provide Wi-Fi locator services augmented with AR and offline capabilities. - [Tour-Guiding Mobile Apps](https://www.trendhunter.com/trends/tourguiding-app): Replace a Tour Guide or Handbook with the Urbanwonderer Tour-Guiding App (Category: World) Implication: The travel and tourism industry can benefit from the disruptive innovation opportunities presented by mobile tour guiding apps. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)