Agencies develop brands around social media-specific functions
Implications - With social media's reach and influence being steadfast in the world of marketing, businesses with entire models that are specific to social media-related functions are on the rise. By situating themselves as leaders in this booming industry, these brands are able to get ahead of the traditional agency and establish themselves as experts in the field.
Workshop Question - Consider how your brand could leverage a team that's specific to social media reach and influence.
