# Social Setting Cafes and restaurants are designed around "Instagrammable" aesthetics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/social-setting ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Social Setting trend? **Social Setting:** Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide. ## The consumer insight behind the Social Setting trend For many young consumers today, the distinction between their online lives and their offline lives has become more blurred than ever before. As a result, the desire for highly shareable experiences that look great online have an additional value placed on them, motivated not only by the sensorial experience alone but what it helps these consumers express about themselves as well. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 17, 2018 to Jun 3, 2019 - Published: Mar 7, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Social Setting trend 4 featured examples from Jan 17, 2018 to Jun 3, 2019. - [Chic Ice Cream Stores](https://www.trendhunter.com/trends/milk-train): Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic (Category: Art & Design) Implication: Opportunity for hotels and restaurants to create unique and visually captivating interiors that encourage guests to share their experiences on social media. - [Soft Pink Pizzeria Interiors](https://www.trendhunter.com/trends/pizzeria-interior): Child Studio's Create a Design-Friendly Identity for Humble Pizza (Category: Art & Design) Implication: Hospitality businesses can leverage an elevated aesthetic and design-forward atmosphere to enhance the customer experience. - [Charming Cartoon Cat Cafes](https://www.trendhunter.com/trends/hello-kitty-grand-cafe): The New Hello Kitty Grand Cafe is Set to Open in Irvine, California (Category: Pop Culture) Implication: Hotels and resorts can create themed cafes or dining experiences to enhance their guests' stay. - [Living Meme-Created Restaurants](https://www.trendhunter.com/trends/nusret-steakhouse): Salt Bae Opened the Nusr-Et Steakhouse to Cash in on His Fame (Category: Marketing) Implication: The rise of meme-created restaurants and the success of Salt Bae's Nusr-Et Steakhouse offer an opportunity for the restaurant industry to explore new ways to attract customers and… **Workshop question:** Conceptualize a social media-friendly space that your brand could offer its customers. ## Themes within the Social Setting trend ### Instagrammable aesthetic Designing restaurants and cafes to be highly shareable on social media has become central to the customer experience. ### Cartoon themed restaurants Integrating beloved cartoon characters into physical restaurants creates a unique and memorable experience for customers. ### Design-forward interiors Embracing unique and aesthetically pleasing interior design is a key way to attract design-driven clientele to physical retail locations. ## What the Social Setting trend means for industry ### For Food and Beverage Food and beverage industries can utilize unique design and themed experiences in order to attract customers and increase sales. ### For Retail Retail locations can use design-forward interiors to create a unique and memorable in-store experience that drives sales. ### For Tourism and Hospitality Tourism and hospitality industries can increase profits by creating spaces that are highly shareable on social media, drawing attention to their brand and experience. ## Trend signals for Social Setting Trend score 5.2 out of 10, from popularity 74%, activity 73%, freshness 8%. - Popularity: 74% - Activity: 73% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)