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# Denouncing Promotion
Joining the pop culture conversation, users satire themselves on social media.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 5, 2014, updated Apr 4, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/social-self-satire

## Key Figures

- Trend score: 6.5/10
- Evidence articles: 5

## What is the Denouncing Promotion trend?

**Denouncing Promotion:** While the majority of users take caution in making sure they present themselves as well as possible on social networks, the rise of self satirization on social media has helped to increase individual humility and work as a form of self promotion in the entertainment world. Transforming the means by which talent is discovered, social self satire is gaining momentum as a means to relate to pop culture while joining the conversation.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jan 20, 2013 to Sep 30, 2014
- Published: Jan 5, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Themes within the Denouncing Promotion trend

### Self Satirization on Social Media

Self satire is becoming a new form of self-promotion and entertainment for individuals who want to relate to pop culture and join the conversation.

### Seamlessly Embedding Objects into Photos

Seamlessly embedding objects, as demonstrated by Flóra Borsi in her Time Travel series, is a prime example of how advances in editing technology can enable new formats for artistic expression.

### Faking Real Life Relationships

Keisuke Jinushi shows how anyone can create bogus proof of real romantic relationships through clever photography and editing techniques.

## What the Denouncing Promotion trend means for industry

### For Photography

Advances in photography and editing technology are enabling new formats of creative expression for artists in this field.

### For Entertainment/Publishing Industry

Self satirization as a new form of self-promotion could catch on and inspire new formats of entertainment, while doctored images could inspire a new generation of publishing industry professionals.

### For Social Media Marketing

Trends like clever Facebook covers are just one example of how social media can be leveraged as a creative marketing tool to drive engagement and influence over millions of individuals.

## Trend signals for Denouncing Promotion

Trend score 6.5 out of 10, from popularity 93%, activity 93%, freshness 8%.

- Popularity: 93%
- Activity: 93%
- Freshness: 8%

## Examples of the Denouncing Promotion trend

5 featured examples from Jan 20, 2013 to Sep 30, 2014.

- [Bogus Romance Photography](https://www.trendhunter.com/trends/fake-girlfriend): Keisuke Jinushi Transforms His Hand into a Fake Girlfriend Prop (Category: Tech)
  Implication: Opportunity for professional photographers to offer their skills and expertise in creating visually convincing photographs to clients who need them.
- [Self-Embedded Photo Edits](https://www.trendhunter.com/trends/photoshopped-celebrity-images): PeejeT Incorporates Himself into Photoshopped Celebrity Images (Category: Pop Culture)
  Implication: Disruptive innovation can be explored in the photography and image editing industry by developing advanced self-embedding tools and software.
- [Clever Facebook Covers](https://www.trendhunter.com/trends/clever-facebook-covers): Facebook Users Use Timeline Cover Photo Space to Express Fun and Creativity (Category: Pop Culture)
  Implication: Opportunity for graphic designers to offer custom cover photo designs for Facebook users seeking unique ways to express themselves online.
- [Bizarre Bathrobe Photography](https://www.trendhunter.com/trends/instagram-travel-photo): The Bathrobe Crusader Instagram Travel Photo Series is Hilarious (Category: Pop Culture)
  Implication: Opportunity for travel companies to promote destinations and experiences through unconventional and humorous photography.
- [Seamlessly Adjusted Photos](https://www.trendhunter.com/trends/flra-borsi): Flóra Borsi Digitally Adds Herself to Iconic Historical Captures (Category: Pop Culture)
  Implication: Opportunities for photographers to offer digital alteration services to clients looking to create personal and unique images.

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All articles: [Pop Culture](https://www.trendhunter.com/popculture)
